With more and more mothers joining the work force in Malaysia, finding the right balance between career and family has become the toughest challenge for most. Through the Detik Penuh Keceriaan (DPK) campaign, LEXUS, Munchy’s top selling sandwich biscuit and an anytime snack for everyone at home, is aiming to empower mothers to unleash their creativity to find ways in transforming mundane routines into something special with their children.
Lim further shared that the brand inspires to empower Malaysian mothers to create their own memories with their children through this campaign. “It is not about big gestures and expensive gifts, but the little surprises such as preparing lunch boxes or sharing their favourite sandwich biscuit that matters most. LEXUS is all up for moments like this because we believe that a great and loving childhood shapes a child’s future behaviours.”
LEXUS Detik Penuh Keceriaan is set to be a four-month long campaign in which the homegrown delicious sweet and savoury sandwich biscuit brand, aims to help mothers create delightful and everlasting memories. As part of this campaign, the brand will be hosting bento workshops and demonstrations at selected retail outlets leading up to Mother’s Day.
Ceria Bento Workshop with LEXUS and ALEYA
To kick-start the bento workshop roadshow, LEXUS teamed up with the famous host and radio personality Sharifah Aleya, for their first Detik Penuh Keceriaan Bento Workshop to capture the bond between mother and child. With a line-up of experiential learning activities and games, mothers and children were tasked to complete a bento lunchbox together, while strengthening the mother and child bond by turning a simple routine into delightful LEXUS memories.
“I am beyond happy to be part of this LEXUS initiative that empowers mothers, like myself, to cherish the moments in our daily routine with our children. For me, the highlight of my day is when I am with my children. We as mothers work so hard to give them the best but we must remember that they grow up so fast and we need to make a conscious effort to slow down at times and create memories. Making these bento boxes now has become a fun family activity with my children,” said Aleya, who has thousands of Instagram mothers swooning over her twin daughters.
Aleya added that she would usually find her inspiration from mother-centric websites or forums and is thrilled to share that LEXUS has developed a bento box recipe booklet to inspire Malaysian mothers to create more delightful memories together. The LEXUS recipe booklet and LEXUS container will be given away for free with every purchase of LEXUS 456 / 400gm at any selected outlets, while stocks last. Now mothers will be able to make their own cherished memories at home with their children using ideas from the LEXUS recipe booklet and the container.
LEXUS Detik Penuh Keceriaan Contest
With Mother’s Day around the corner, LEXUS aims to celebrate and reward mothers with the recent launch of #LEXUSDPK, an online contest where mothers can win a family vacation to Tanjung Rhu Resort in Langkawi for 3D2N. Mothers are encouraged to post an image of their most creative lunch box creation with a LEXUS sachet while including the hashtag #LexusDPK and stand to win some amazing prizes this Mother’s Day. Find out more from facebook.com/munchys.
Along with this campaign, LEXUS has relaunched the new Choco Coated Chocolate 400g that offers great value for money. With delectable chocolate coated biscuits, smooth and creamy indulgent filling, LEXUS Choco Coated is best shared with your loved ones.
LEXUS is available in five different flavours which include chocolate, peanut butter, cheese, vegetable and chocolate coated. It comes in three different sizes, which are 456 / 400 gm (value pack) priced at RM8.75; 190 / 200 gm (sharing pack) priced at RM5.04 and 57 gm (individual pack), priced at RM1.23. All prices stated here are inclusive of GST.