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AIA Bhd., Malaysia’s leading life insurer, has teamed up with popular kids channel, Cartoon Network, to get families on their feet and moving during the upcoming school holidays.

The Cartoon Network Move it Movement – presented by AIA Vitality will be held at Sunway Pyramid Mall, and will feature an array of sporting activities to encourage children and their parents to get fit and active together. This event is in-line with the recent launch of AIA Vitality – a science-backed insurance and health programme that rewards its customers for getting healthier.

Thomas Wong, Chief Marketing Officer of AIA Bhd., said, “We are excited about this collaboration with Turner and Cartoon Network to drive awareness on the importance of health and fitness. AIA is committed to putting ‘life’ at the heart of life insurance hence we will continue to play an active role in empowering and enabling our customers and the community to take better care of their health. This campaign is a fun way for us to reach out to families and inspire them to make positive, sustainable changes to their lifestyle that will translate to better health.”

The three-day event will feature numerous Cartoon Network-themed game booths for kids to test their skills in their favorite sports such as basketball, football, badminton and bowling. To spice up the day, there will also be games and quizzes on stage, on-the-spot health check-ups and, for those looking to exercise their creativity too, a hands-on arts and crafts activity station. Cartoon Network’s favourite characters, Ben Tennyson from Ben 10 and the ever-cute but super-fierce crime fighting trio, The Powerpuff Girls, will also be making special appearances at meet-and-greet sessions.

The Cartoon Network Move it Movement – presented by AIA Vitality is proudly organised by Cartoon Network and AIA Vitality; supported by Venue Partner – Sunway Pyramid; and Official Pay TV Partner – Astro. All families are welcome to join in the fun at Sunway Pyramid Mall, Orange Concourse, Friday to Sunday, 9-11 December from 10am-10pm.

Admission to the Cartoon Network Move it Movement is free. AIA customers will receive exclusive Cartoon Network Move it Movement merchandise at the event, terms and conditions apply.

For more details on the event, please visit