The theme for this year’s Online Revolution is “Brands for All”, and marks Lazada’s evolution into a one-stop shop for Malaysian’s favorite brands. Participating brands in this year’s Online Revolution include Drypers, L'oreal, Nestlé, Samsung as well as Prodiet, Microsoft, ZTE, Goon, Bosch, Tesco, Mattel, Sports Direct and many more.
Hans-Peter Ressel, CEO of Lazada Malaysia said, “At Lazada Malaysia, we are committed to offering Malaysians access to millions of choices. 81% of our shoppers reside outside of KL, with limited access to quality branded products and shopping malls. Online Revolution 2016, themed “Brands for All” is about bridging the gap between brands and consumers. We offer brands unparalleled access to consumers outside of metropolitan cities while we empower consumers to gain access to more than 1,000 brands they love”.
“Today we have a consumer demographic that is older, more diverse, and more sub-urban. We are conscious of consumers evolving demands, and aim to serve the needs of every Malaysian. That’s why we offer unparalleled choice - a catalogue of over 7 million products across 17 product categories; with our fastest moving products being diapers, groceries and small kitchen appliances”, concluded Mr. Ressel.
During the event, shoppers can expect to discover more than 500,000 deals, including jaw-dropping offers from international and local brands, as well as exclusive launches of branded items. Lazada Malaysia will also feature promotions from various marketing partners – customers will stand a chance to win free flights from AirAsia Big, as well as special offers from Digi, Maxis, Domino’s Malaysia, Caltex, HSBC, CIMB, TGV Cinemas and Maybank during the 2016 Online Revolution.