Cartoon Network Move It Movement recently made its way to Malaysia. This wellness event, held over the course of three days at Sunway Pyramid shopping mall, saw an impressive response with the participation of over 9,000 kids and parents. The Cartoon Network Move It Movement has travelled to numerous countries around the world to encourage parents and their children to stay fit, healthy and active through sports, exercise and other fun activities.
The Move It Movement in Malaysia was jointly organised by Turner and AIA Vitality. This wellness which got families on their feet and moving was in-line with the recent launch of AIA Vitality – a science-backed insurance and health programme that rewards its customers for getting healthier. The event saw an active participation by parents and kids in numerous Cartoon Network-themed games, meet and greet sessions with much loved Cartoon Network characters, on-the-spot health check-ups and more.