TOP Micro Clean Tech Powers ‘Cerahi Kehidupan Bersama TOP & AEON Big’ CSR To Clothe 400 Underprivileged Children with New School Uniforms

TOP, the No.1 detergent brand in Malaysia introduced its revolutionary Micro Clean Tech range, to the delight of AEON Big customers who generously supported the brand, and its ‘Cerahi Kehidupan Bersama TOP & AEON Big’ Corporate Social Responsibility (CSR) campaign.

The campaign successfully raised sufficient funds to clothe 400 underprivileged children from 16 charity homes nationwide, with new school uniforms.

TOP collaborated with AEON Big to carry out the charity fund raising campaign from November 14 to December 14, which saw 30 sen from the sales of selected TOP products from all AEON Big outlets nationwide channeled towards providing the back-to-school necessities for children aged between 7 to 17 years from these charity homes.


The brand went all out to raise awareness and participation in the charity fundraising campaign with roadshows at all AEON Big outlets nationwide.

Southern Lion Sdn Bhd Senior Marketing Manager, Ms Carmen Foo and Corporate Values & Communication Director, AEON Big, Tuan Haji Rashid Adam, were on hand to present the school kits to children from Trinity Home and Rumah Nur Qaseh at the close of the campaign that was held at AEON Big’s headquarters at Subang Jaya, here today.

Uniforms for children from beneficiary homes across the nation will be ready for collection before school reopens, giving the children the peace of mind that they will be dressed for success in the new school year.

The children who attended the presentation looked smartly dressed in their new uniforms, and were full of smiles.

The ‘Cerahi Kehidupan Bersama TOP’ charity fund raising campaign was developed to assist underprivileged children in having clean new school uniforms at the start of each school year for the emotional and psychological boost that it could give them. Each year, TOP collaborates  with strong retail partners, such as AEON Big to encourage more consumers to lend a helping hand.


TOP, developed by LION Corporation Japan is known for its hygienically clean living concept that uses technological innovations for cleaner laundry, increased comfort and a better sense of well-being.  TOP, famed for first in Malaysia innovations such as anti-malodour and anti-mite dust functionalities has revolutionized the Malaysian detergent industry with the introduction of its Micro-Clean Tech™ detergent, as AEON Big customers discovered.

The new TOP Micro-Clean Tech features the Anti-Sebum innovation that penetrates deeply into the fibre cores to lift out trapped sebum and sweat stains effectively.

The TOP Micro-Clean Tech tagline of ‘It’s not clean until it’s micro clean’ reflects the detergent technology breakthrough that powers the series. TOP Micro-Clean Tech thoroughly cleans both visible and invisible stains such as sweat and sebum (body oils that are naturally released through our pores) that get trapped deep within fabric fibres. Sweat and sebum are among the main causes of odour and staining on clothes especially at areas such as armholes, sleeves and collars, leaving white clothing looking yellowed and dingy, and coloured clothing looking dull.

Southern Lion Sdn Bhd Senior Marketing Manager, Ms Carmen Foo thanked AEON Big and its customers for their generous support of a program that has brought much hope and joy to 800 underprivileged children across the nation since its inception last year.

“We are grateful for the support of AEON Big and their customers, who have given generously to support a cause that is close to our hearts, and that means a lot to children who have much less than what we take for granted. Their kind support has given hope and joy to children who can look forward to starting the school year with new uniforms, just like their other schoolmates.”

“TOP is the undisputed technological innovator in the detergent space in Malaysia, and the proven market leader, and we are delighted to be able to share our revolutionary Micro Clean Tech™ detergent with AEON Big and its customers, in return for their strong support. Feedback from customers who have supported the Cerahi Kehidupan campaign, and who have tried the new formulation has been overwhelmingly positive!” said Ms Foo.

Consumers can reap the benefits of the latest TOP Micro-Clean Tech in their laundry, which is available in TOP Powder of Super White, Super Hygenic, Blooming Freshness and Super Colour. For TOP Liquid range consumers, they can opt for its extensive range of Stain Buster, Brilliant Clean, Blooming Pleasures (the latest addition to the family), Odour Buster and Colour Protect.

TOP Micro-Clean Tech is also available in Super Low Suds (powder) and Smart Clean in Low Suds Formula (liquid) that are specially developed for front loading washing machines, for a gently efficient and effective wash.

To find out more please visit http://www.southernlion.com.my or call our customer care line at 1800-88-0133.

Among the 16 charity homes are:-

	Alor Setar
1.	Rumah Superkids
2.	Pertubuhan Rumah Anak Yatim Daerah Kuala Muda
	Selangor
3.	Society of St. Vincent De Paul and Raumah Ozanam
4.	Rumah Trinity
	KL
5.	Rumah Sayangan
6.	Rumah Victory Children & Youth Home
7.	Rumah Anak Yatim Nur Qaseh Taman Melawati
	Johor
8.	Pertubuhan Kebajikan Baitul Maghfirah
9.	Pusat Kebajikan Care Haven
10.	Pertubuhan Kebajikan Puspanesam
	Penang
11.	The Salvation Army Children Home
12.	Persatuan Kebajikan Anak Yatim islam Pulau Pinang
	Perak
13.	The Salvation Army Children Home
14.	Rumah Anak Yatim Nur Kasih Ipoh
	Kuantan
15.	Badan kebajikan Anak-anak Yatim dan Miskin Nadwah
16.	Rapha Children's Homes