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Tiger Mom Alert! Bugaboo & We Are Handsome Take a Stroll on the Wild Side

Bugaboo has joined forces with Australian label We Are Handsome to create a range of stroller and luggage accessories that celebrate the spirit of adventure.

This collaboration brings together two brands that are fiercely passionate about design. The Bugaboo by We Are Handsome collection is iconic and instantly recognizable and underlines both brands’ love for travel and creativity.

Since their launch in 2009, We Are Handsome has redefined the norms of swim and active wear with daring designs and bold colour palettes that celebrate natural beauty. The active, adventurous culture has inspired a worldwide cult following including Beyoncé, Rihanna, Katy Perry, Doutzen Kroes and Gisele Bündchen. Bugaboo was excited to work with the designers behind We Are Handsome to explore their mutual obsession with travel, creativity, and design - plus a shared passion for disrupting existing categories.

Jeremy J Somers, Founder & Creative Director at We Are Handsome says: “Disrupting an existing category takes a lot of guts — something Bugaboo understands instinctively. We had a lot of fun working with them to create this fierce new collection.”

Nienke van Oeveren, Global Manager of Strategic Partnerships at Bugaboo continues: “We know that our customers seek out the unexpected - they’re looking for pioneering products that shake up existing categories like Bugaboo did with the launch of their iconic stroller in 1999.”

Answer the call of the wild and transform your Bugaboo stroller with the Bugaboo by We Are Handsome collection. What better way to introduce your child to the endless and abundant magic of the inspiring world we live in? Share your love for the beautiful things in life and the wonder of travel with these edgy, vibrant designs that are definitely not for the faint of heart. Bugaboo by We Are Handsome collection The limited-edition range of stroller accessories includes:

✔️ Bugaboo Tailored Fabric Set for the Bugaboo Cameleon3 (RRP MYR 850)
✔️ Bugaboo Sun Canopy for the Bugaboo Bee5 ( RRP MYR 600)
✔️ Bugaboo Footmuff (fits all Bugaboo strollers) (RRP MYR 750)
✔️ Bugaboo High Performance Rain Cover (fits all Bugaboo strollers) (RRP MYR 425)

The We Are Handsome collection will be available in Malaysia from Bebehaus, First Few Years and
Mothercare for a limited period from November 2017.