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Fresh & White Toothpaste Empowers Malaysians To Strengthen Their Teeth & Freshen Their Breath with Double Fluoride For Triple Protection

Are your teeth strong enough to bite into hard and crunchy foods? Are they well-fluoridated enough to resist dental caries? If you have doubts on these aspects of your teeth, you might need to reconsider your toothpaste choice.

Fresh & White toothpaste has been in Malaysia for almost 25 years. Its formulation is developed by Lion Japan, the No.1 Oral Care company in Japan, that is backed by 125 years of experience in oral care development & innovation.  Fresh & White is currently one of the top three toothpaste brands in Malaysia. It is well-known for its uniquely refreshing and cooling sensation, symbolized by the iconic smiling polar bear.

Fresh & White’s formulation includes double fluoride for triple cavity protection, a sugar-free formula that provides better sugar acid protection, to prevent tooth decay and to strengthen tooth enamel, to address some of the main dental problems that Malaysians face. Fresh & White’s aim is to brings quality oral care within reach of more consumers by offering better value through its affordable price point.

There are six refreshing variants, the mint range of Fresh Cool Mint, Extra Cool Mint and Fresh Applemint; the natural herbal range of Kayu Sugi; and the anti-bad breath gel range of Fresh Blast Extra Fresh Gel and Whitening Gel. The signature variants of Fresh Cool Mint, and Extra Cool Mint have a dedicated following among aficionados who love to start and close their day with clean and icy cool mouths, fresh breath and stronger teeth.

Fresh & White Fresh Cool Mint
The strong minty cool taste and mouth feel of Fresh & White Fresh Cool Mint provides an amazing wake-up call to your mouth, while strengthening your teeth and freshening your breath.

Fresh & White Extra Cool Mint
This variant adds extra mint for extra coolness that you can taste and feel. Many users of Fresh & White Extra Cool Mint claim that it is the coolest, most minty toothpaste on the market. Fresh & White toothpastes do much more than feel great and taste great. The double fluoride for triple cavity protection formulation makes teeth stronger for better dental health.

Why Double Fluoride for Triple Cavity Protection
All Fresh & White toothpastes are formulated with double fluoride, for triple cavity protection.

Teeth are exposed to bacteria daily. Without regular brushing, bacteria forms a fuzzy film of plaque that builds up on teeth. A diet rich in starches and sweets provides ample food for these bacteria, that quickly increase and produce acids that start to dissolve tooth enamel. If the decay breaks through the enamel to the soft interior dentin layer of teeth, the rate of decay accelerates.
Fluoride is a naturally occurring mineral that is found in soil, food, and some water sources.

First it works to prevent and reduce cavities by reducing plaque bacteria’s ability to consume sugars and produce acid. With less acid, there is less damage to the enamel. Second, fluoride prevents and replaces mineral loss. It can even help to repair early cavities through the naturally occurring process of remineralization. Third, fluoride can strengthen tooth enamel, increasing its resistance to acid attack.
With regular use, Fresh & White’s double fluoride for triple cavity protection formulation strengthens teeth for better dental health.

All Fresh & White toothpaste variants are certified Halal by JAKIM (Jabatan Kemajuan Islam Malaysia), making them safe for use by Muslims.

According to Ms. Loo Mei Fong, Senior Brand Manager, Marketing Division, Southern Lion Sdn. Bhd. Fresh & White’s innovative double fluoride for triple cavity protection formulation addresses consumers’ growing demand for a better, value-for-money, tooth strengthening, breath-freshening toothpaste that is certified Halal.

"Fresh & White is recognized in Malaysia for strengthening teeth and keeping mouths cool and minty fresh, while offering excellent value. A growing number of consumers are choosing Fresh & White,” said Ms. Loo.

Fresh & White toothpastes are available nationwide in 70g, 100g 160g, 225g and 225g twin-pack sizes with prices ranging from RM3.30 to RM14.95.