Wishing Tree Initiative Continues To Fulfill Wishes

With another year coming to an end, Kenny Rogers ROASTERS (KRR) is continuing their tradition by fulfilling the wishes of underprivileged children in their annual Wishing Tree campaign! This year sees its 13th installment of the campaign where more than 2,000 children from 51 non-government organizations (NGOs) across Malaysia will have their ‘Wishing Cards’ displayed in all KRR restaurants.

“The Wishing Tree initiative has made a huge progress since it was established in 2005, we have managed to fulfill over 19,000 wishes over the years and we are still motivated to expand our efforts to bring smiles to the underprivileged. We are also especially grateful for the public who play a huge part in fulfilling the wishes and making a difference in these children’s lives. As a brand that advocates wholesome eating, we believe that everyone deserves access to wholesome meals and basic necessities,” said Thila Chandran, Senior Marketing Manager of Berjaya Roasters (M) Sdn. Bhd.

To date, the KRR Community Chest Wishing Tree initiative has fulfilled more than 19,000 simple yet meaningful wishes.

The public is welcomed to partake in this campaign which runs from 4th December 2017 through 7 January 2018 by visiting any KRR restaurant and select a ‘Wishing Card’ by the children without any limit to the number of wishes to be granted. Gifts may be wrapped and brought back to the respective KRR restaurants, which will then be delivered to the respective NGOs.

For more information, call 03-2119 9888 or visit www.krr.com.my or connect to www.facebook.com/krrmalaysia.