The campaign was rolled out recently in conjunction with the premiere of Celebrity Car Wars Season 3, which currently airs on HISTORY Asia (ASTRO CH555 and CH575 HD). Caltex is once again the proud presenting sponsor of the award-winning reality automotive competition series, which aims to showcase how Caltex petrol and diesel can help vehicles deliver under even more challenging driving scenarios.
The show features a star power line up from Asia who are competing against one another through 19 challenges to be part of the Celebrity Car Wars Hall of Fame.
Among the challengers on the show are Malaysian actor, producer and director Hans Isaac, who is up against Singaporean actor and comedian Munah Bagharib; Filipino actor and VJ, Diego Loyzaga; American-Filipino actor, model, and singer Xian Lim; Thai-Australian actor, singer, and model, Matthew Deane; his wife and competitor Thai R&B idol, actress, and social media influencer Lydia Sarunrat.
From now until November 30, 2018, customers need only spend RM 40 on a fuel transaction in a single receipt at Caltex stations nationwide, send a picture of the receipt via WhatsApp to 017 7070683 and type Caltex<space>NRIC<space>date oftransaction<space>transaction total (Example: Caltex 880818008888 12/10 RM 45) to stand a chance to win prizes totalling over RM200,000!
Caltex® believes just like the celebrities in Celebrity Car Wars who have pushed beyond their limits to complete the given obstacles to champion the show, the need to always be ahead in delivering the best engine solutions for consumers are a top priority for the brand.
Shahid Ahmed, Chevron Malaysia Country Chairman said, "Caltex® is continuously taking one step further, taking on the challenge to provide nothing but the most innovative products for engine protection. This platform allows us to demonstrate Techron’s high-performance fuel that can help vehicles deliver under more challenging scenarios. The show features professional tips to help drivers improve their drive to gain better fuel economy, including how the right fuel can maximize power and increase engine reliability. The promotional campaign was ignited to ensure that we reward our consumers who fuel at Caltex® for a better, smoother and worry-free ride.”
“Additionally, we constantly seek out methods to strengthen relationships with our customers, to make certain they have a great journey, alongside engage with them and reward them for their never-ending support towards the Caltex® brand.”
Don’t miss out on the final episode of Celebrity Car Wars Season 3 this Sunday, 28 October at 9.55pm on ASTRO History Channel 555 and 575 HD. Find out who will emerge as the Champion for Celebrity Car Wars Season 3.
For more information on Caltex® and its products, please visit www.caltex.com/my or follow their official Facebook Page at https://www.facebook.com/Caltex.Malaysia/ for the latest updates.