BMW Malaysia and Childline Foundation Partner with Chicco Malaysia to Advocate Child Car Seat Safety ‘From Day One’.

In the fifth edition of the BMW Safety 360° Programme, BMW Malaysia has partnered with Childline Foundation – a non-profit organisation focused on the awareness and education of child safety and protection, to launch ‘From Day One’. The campaign aims to advocate the importance of child car seats, especially for newborns.

With the support of Chicco Malaysia, BMW Malaysia will gift a child car seat to the first six babies born on Father’s Day at Hospital Putrajaya. The new parents will also learn about the best child safety practices from Childline Foundation’s passenger safety consultants. These include the right criteria for choosing a child car seat, proper methods for installation, as well as the lifecycle of a child car seat.

Harald Hoelzl, Managing Director of BMW Group Malaysia said, “Since 2015, the BMW Safety 360° Programme has aspired to advocate safety values to keep drivers, passengers and road users safer on our roads. With ‘From Day One’, we want parents to realise the urgency of protecting their babies from the moment they leave the hospital. We also hope to educate them on the correct installation and usage of child car seats.”

"This festival season – whether during Hari Raya or the Kaamatan and Gawai Festivals – we want to remind all parents traveling on the road, whether short or long distance to make sure their children are in the right child car seat. This is as important as ensuring we have our seat belts on too, ensuring everyone is safe on the road for the festivities.” said Harald.

As part of the campaign, BMW Malaysia and Childline Foundation are also sharing key information parents should know to keep their children safe during their travels this Balik Kampung season.

The child car seat tutorial video can be viewed HERE.

Every collision has three crashes and children are most at-risk. 
Every collision begins with the vehicle crash; when the vehicle hits something, it crushes and absorbs some of the crash forces.

This is followed by the human crash; when the human body moves toward the point of impact at the vehicle’s original speed due to momentum – coming to a complete stop when it hits a seat belt, an airbag, or the car windscreen if not buckled in securely.

The third crash is the internal crash, whereby a person’s internal organs are still moving forward until they hit the bone structure of the body.

The fragility of a child’s body makes children the most at-risk passengers in a vehicle. As seat belts are not designed for infants or young children, the optimum protection would be child car seats. When correctly installed and used, child car seats can reduce infant death in car crashes by 71% and toddler deaths by 54% .

The anatomy of a child car seat and how it reduces force.
The shell of the seat forms the basis of the child car seat and is purpose-built for a child’s proportions. The shell absorbs most of the collision force and distributes it over a wide area of the child’s body. This reduces the amount of stress on any single body part of the child when rear-facing.

Within the shell are energy-absorbing foam and padding that hug the child’s body; they are also known as side impact protection. This mainly protects a child against side collisions, especially the head.

The five-point harness which is designed to hold the child in place also helps to distribute the force during a collision. The five points of contact are both shoulders, both hips and between the legs. This differs from vehicle seat belts, which are designed for adult proportions.

Choose the right car seat.

Choosing the right child car seat is equally as important as using one. The rear-facing infant car seat can be used from birth to 13kg; while the convertible car seat and 3-in-1 convertible car seat can be used from birth to 18kg and from birth to 25/36kg respectively.

Infants and toddlers should ride rear facing until at least 13kg or 15 months old. For better protection, opt to remain rear facing until the maximum weight stated on the child car seat or when the child’s head reaches the top of the shell, whichever comes first.

It is recommended that parents opt for high back booster seats as compared to backless boosters. This is because a high back booster provides necessary head support. Some high back booster car seats function with a five-point harness for children up to 18kg and can later be used with a seat belt for children up to 36kg.

Parents can move their children to seat belts only when the child passes these five steps:


Keep your child rear-facing for as long as possible.
Of all fatal and serious car crashes, 72% of that is from a frontal collision in which case, a rear-facing car seat is more likely to reduce injury. A rear-facing car seat touches every point on the child’s back which allows the force of impact to be better absorbed by the well-padded seat. Upon impact, a rear-facing car seat distributes the force evenly across the child’s back and neck while providing support.

A forward-facing car seat, meanwhile, does not distribute force nearly as well. During a collision, the child’s body will be held back by the five-point harness. However, the head will be thrown forward and this could possibly result in severe neck injury.

How to place and install a child car seat.
Most collisions are frontal so, the safest place to install a child car seat is at the back. Parents can also check the vehicle manual for the best position to install a child car seat.

Never put a rear-facing car seat in the front passenger seat with active airbags. When installing the child car seat, remember to ensure the base of the child car seat rests firmly on the vehicle seat; it should not pivot, slide, wobble or tip. The child car seat is still too loose if it moves more than an inch forward or to the side. Use the lock-off clip, if provided, to ensure the child car seat stays secured.


How to buckle your baby in a child car seat.
Before buckling the baby in, make sure he or she is dressed comfortably in thinner clothing. Parents should not swaddle their babies before putting them into a child car seat.  After buckling the baby in securely, a light blanket can be snugly tucked around the baby.


After harnessing the baby into the child car seat, parents should conduct the two-finger test. Simply slide two fingers under the pad by the collarbone and rotate the fingers by 90゚. If the fingers can rotate, then the harness is still too loose and should be tightened.

Consider the safety standard when choosing a child car seat.
It is recommended to look for a child car seat with the ECE R44-04 certification. This information can be easily found on the child car seat itself; often on an orange sticker on the back or side of the child car seat. This sticker also indicates ‘UNIVERSAL’ or ‘SEMI-UNIVERSAL’ which notes the types of vehicle for which the child car seat is approved for.

Mandatory child car seats by 2020.
Transport Minister Anthony Loke Siew Fook has announced that child car seats will be made mandatory for all private cars from January 2020.

According to World Health Organization (WHO), a child up to 4 years of age has an 80% lower risk of injury in a rear-facing seat and for children aged 5 to 9 years, child car seats reduce injury by 52% . In conclusion, Hoelzl said, “We look forward to the increase in use of child car seats as enforcement comes into effect. However, we want to remind all parents that the use of child car seats can begin now as it is better to start protecting their children sooner than later.”

Comments