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McDonald’s and RMHC boost students’ morale ahead of the 2020 school year

McDonald’s Malaysia and Ronald McDonald House Charities (RMHC) Malaysia launched the “Back-to-School” 2019 programme today, which marks the third year for the programme. This year, 30,000 primary school children nationwide will receive “Back-to-School” packs to give them the motivation and the drive to study hard when attending school. Through its ‘Scale for Good’ strategy - where McDonald’s leverages the strength of its brand to create a positive impact on communities, societies, and the planet, RM3 million was successfully raised under this programme this year to ease the financial burdens of low-income as well as urban poor families ahead of the upcoming school year.

“McDonald’s Malaysia believes that education is a crucial area that requires uncompromised attention. These children are the future of our nation, and we strongly believe that each of them deserves to be given the right opportunities to succeed. We understand that the cost of school expenses can be quite daunting for parents and guardians at the start of each school year. So we hope that this contribution, in its own way, will provide relief to alleviate any financial concern for families,” said Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.

The “Back-to-School” programme this year will be the largest so far, with RM3 million raised. In 2018, McDonald’s Malaysia delivered “Back-to-School” packs worth RM1.7 million to 17,000 primary school students, compared to the previous year, which saw McDonald’s Malaysia and RMHC reaching out to 6,000 students with RM1.2 million raised. Each child will receive a “Back-to-School” pack, consisting of a set of school uniform, a pair of shoes, and a school bag worth RM100 under this programme.

McDonald's Malaysia's corporate social responsibility initiative is also in line with the nine core milestones outlined by the Ministry of Education, which include providing undivided attention to students from the B40 group, as well as placing students at the core of every initiative.

“Helping the underprivileged community is a core value of McDonald’s Malaysia, and we are delighted with the generous donations from our business partners, franchisees, employees, and customers. With the “Back-to-School” packs provided to their children, parents now have the option of spending on other necessities. The positive feedback from teachers and parents of past recipients of the programme is the one factor that truly drives us to do our best and help more children this year,” added Azmir, who is also the President of RMHC Malaysia.

The Back-to-School programme is one of the initiatives under the Ministry of Education’s collaboration programme with McDonald’s Malaysia in 2019.

Among McDonald's Malaysia’s partners who have contributed to the initiative include Kerry Ingredients Sdn Bhd, Visa Worldwide Pte. Limited, Honda Malaysia Sdn Bhd, Kumpulan Hartanah Selangor Bhd, Aladdin Pacific (M) Sdn Bhd, Glades Guppy Packaging Malaysia Sdn Bhd, and Huhtamaki Foodservice Malaysia Sdn Bhd.

Deputy Education Minister YB Teo Nie Ching was also present at the event as the guest of honour to distribute “Back-to-School” packs at Sekolah Kebangsaan Klang Gate today.

“The Ministry of Education is very pleased with the initiative undertaken by McDonald's Malaysia and RMHC Malaysia. In fact, this is in line with the Ministry's commitment to provide quality education to all students, which also includes providing necessities and school supplies,” said Deputy Education Minister YB Teo Nie Ching.

“Indeed, poverty and financial hardship are among the issues that lead to student dropouts in primary and secondary schools. The implementation of the “Back-to-School” programme by a private entity such as McDonald’s Malaysia is not only an added value, but is also an example of a public-private partnership which the Ministry encourages for the benefit of the community. It is also my hope that the programme will boost the confidence of these children to go to school,” added YB Teo Nie Ching.

The “Back-to-School” packs will also be distributed in stages throughout other states nationwide until the end of the year as part of the McDonald’s Malaysia’s Community Program that encompasses various community initiatives to support the underprivileged.

RMHC is McDonald’s Malaysia’s charity of choice that aims to help underprivileged children in Malaysia. To donate or volunteer for RMHC Malaysia, please contact the headquarters of RMHC Malaysia at 03-7843 3388 or visit