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Ignite the spirit of meaningful giving this festive season

Ringing in the year-end festive season, the 15th annual Wishing Tree campaign by Kenny Rogers ROASTERS (KRR) will continue fulfilling wishes for underprivileged children across Malaysia! This year, KRR aims to fulfill wishes for more than 2,000 children from 46 non-government organizations (NGOs) that will have their ‘Wishing Cards’ displayed in all KRR restaurants nationwide.

“We started the Wishing Tree campaign in 2005 with a simple objective, which is to bring love and happiness back to the community. Over the years, more than 22,000 wishes have been fulfilled through this simple yet meaningful campaign. This motivates us to progressively channel our efforts in bringing smiles to those in need.  But of course, the Wishing Tree initiative would not be a success without Malaysians’ generosity, fulfilling wishes that are able to create lasting impact and memorable moments for a child. Hence, as a brand, we would like to humbly express our gratitude to all that have supported and believed in this campaign throughout the years,” said Kennie Thong, Marketing Manager of Berjaya Roasters (M) Sdn. Bhd.

The public is welcomed to take part in this campaign which runs from now until end of December 2019 by visiting any KRR restaurant and select a ‘Wishing Card’ by the children without any limit to the number of wishes to be granted. Gifts may be wrapped and brought back to the respective KRR restaurants, which will then be delivered to the respective NGOs.

For more information, call 03-2119 9888 or visit or connect to