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In the world of mobile imaging, there’s a long-held notion that the sensor, lens (or a combination of several) and software share equal importance. If we were to convert that to a numerical expression, it would look something like 1:1:1.

However, as technology matures, we’ve begun seeing homogenisation among the industry’s top players. Almost every recent flagship smartphone hitting the market today has a multi-camera setup, with manufacturers shifting focus to other differentiators, trying to find their own niche.

Many have ended up looking towards software, so much so that it’s shifting the balance of industry norm. While for the longest time it has been 1:1:1 – it’s now begun to look a lot more like 1:1:2, with software being represented by the “2.” From here we can see that companies have been placing emphasis on software.

Apple has its “computational photography mad science” Deep Fusion technology, Samsung most recently introduced Single Take with the Galaxy S10 series, and HUAWEI, during the launch of the HUAWEI P40 Series, introduced to the world the XD Fusion Engine – which is perhaps the most impressive of them all. And today, we take a look at what this “engine” really is.

Creator of masterpieces
The HUAWEI XD Fusion plays a key role among many superior computational photography capabilities that the HUAWEI P Series has on offer. Before we dive into the technicalities, here’s the simplest explanation to what it does: it lets you take better photos. Period.

It’s really that simple. It doesn’t matter whether you’re shooting in bright daylight or at night, a person or a thing you have on your desk, the XD Fusion Engine optimises for detail and image quality to give you the best final image. It’s almost magical.

But then of course it’s not magic. It’s HUAWEI’s engineering ingenuity, integrated into a complete solution that brings a noticeable improvement to any and all photos.

The XD Fusion Engine conducts high-level semantic analysis on multiple RAW frames captured on multiple cameras. The high-fidelity images are deconstructed into Scenarios, Biological Information, Body Mask, Skin Mask, Face Parsing and Face Landmark layers. These components are then fed to the NPU for processing.

Leveraging the Da Vinci-based NPU inside Kirin 990, XD Fusion Engine enhances the images mimicking how the human brain processes visual information. The pixel-level imaging processes detail, colour, dynamic range, Bokeh and other factors to generate a high quality portrait image for the end users.

Aside from the extraordinary XD Fusion Engine working in the background to optimise your photos, the HUAWEI P40 Series also includes some new tools for you to quickly edit your images after the fact.

The powerful AI capabilities of the Kirin 990 Series SoC endow the HUAWEI P40 Series with the ability to support real-time AI recognition and processing. These allow the HUAWEI P40 Series to offer three new functions: AI Best Moment, AI Remove Passersby and AI Remove Reflection – collectively referred to as HUAWEI Golden Snap.

HUAWEI Golden Snap augments Moving Pictures – meaning that Moving Pictures have to be enabled for these to work. For AI Best Moment, HUAWEI P40 Series detects and compares more than 30 posture detection and over 90 facial expressions on subjects in the frame to select the best image, and presents it to the user as a recommendation as they edit their images in the Photo Gallery. AI Remove Passersby identifies passers-by on the images for easy removal. Finally, AI Remove Reflection scans for reflections and glare and removes them from the final photo.

HUAWEI has a long track record of integrating and advancing computational photography, and its effort really shows in the HUAWEI P40 Series. From the HUAWEI P10 Series introducing scene recognition, HUAWEI P20 Series wowing the world with Master AI and Night Mode to the HUAWEI P30 Series adding AI Colour to its repertoire, the HUAWEI P40 Series pushes the envelope once again in a truly pioneering fashion.

If you’re looking for a device that delivers a cutting-edge mobile photography experience, look no further than the HUAWEI P40 Series.

Discover the HUAWEI P40 Series with HUAWEI AppGallery
Unlock the full potential of your P40 Series smartphone with HUAWEI’s AppGallery which now contains the most of Malaysians’ frequently used apps such as Facebook, WhatsApp, WeChat, Netflix, Instagram, AirAsia, TikTok, Lazada, and more. The AppGallery is also safe, as it is fortified with four layers of protection that have been certified by the highest industry standards. Users can save more storage by just using the Quick Apps to open the apps you want without installing it. 

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Order now!
Don’t wait to get your hands on a brand-new HUAWEI P40 Series – the best in smartphone photography and connectivity. Make your purchase today and enjoy freebies such as the HUAWEI CP39S SuperCharge Wireless Car Charger, 1-year extended warranty and 1-month screen crack protection, 50GB of HUAWEI Cloud storage, and 3-months free HUAWEI Video premium subscription.

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