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Toys“R”Us Malaysia Offers Solutions to Address a Major Parenting Challenge: Making the Most of Precious Playtime

According to a survey conducted by Toys“R”Us, Malaysia’s leading toy, baby and education retailer focused on fuelling the imagination of children and inspiring learning through play, 33.4% of parents spend an average of just 1-4 hours per week of unstructured playtime with their children. When they were able to join in play, 36.4% of parents said the biggest challenge was a lack of information on age appropriate toys and games that strike a balance between fun and learning development. To help parents maximise playtime and get stronger at the skill of play, Toys“R”Us together with MEGA BLOKSTM are bringing simple yet versatile solutions for parents and their toddlers. 

Knowing playtime is precious, Toys“R”Us surveyed more than 4,807 parents in Malaysia to better understand the challenges today’s parents face when playing with their young children. When asked what was most important when their children were enjoying unstructured playtime, Malaysian parents wanted to enhance their children’s creative imagination (66.9%) and for playtime to help their child develop their cognitive and social skills (59.8%). Based on the findings, MEGA BLOKSTM, an award winning brand of construction blocks for toddlers sold exclusively at Toys“R”Us Malaysia, offers unique benefits to help parents feel confident and empowered to make playtime fun and engaging for their child, besides also training their kids’ creativity, cognitive development, social skills and more.

Jo Hall, Chief Commercial Officer of Toys"R"Us Asia, said, “With longer working hours and bigger generational gaps, it’s clear parents need more support on how to maximise limited playtime – and Toys“R”Us is here to help. There’s often a misconception that play is the easiest or most natural thing in the world, but that just isn’t true. Play – and connecting with our children through play – is a skill we can grow and sharpen; and there are a number of ways that parents can maximise playtime to make it more fun and valuable. Having the right toys makes all the difference, and MEGA BLOKSTM can support parents on playtime that stimulates fun and learning.”

MEGA BLOKSTM First Builders is the flagship Pre-school Construction Blocks brand at Toys“R”Us Malaysia. With its highly safe, non-toxic and durable material, these soft and chunky blocks are perfect for toddler-sized hands. This award-winning brand has been a favourite in the pre-school toy space amongst parents globally and is now exclusive to Toys“R”Us Malaysia. All MEGA BLOKSTM First Builders playsets are compatible with each other and ideal for children aged 1 to 5.

To further support parents in overcoming the challenges of playtime and give their toddlers a head start in development, Toys“R”Us is launching a social media content series. The content empowers parents with different ideas for play, using different MEGA BLOKSTM playsets. The full range of MEGA BLOKS® First Builders playsets is available at all Toys “R”Us stores and in the online shop. These construction blocks  are not only fun to play with but also support the learning and development of young children:

Endless Possibilities to Build  

Parents who wish to train up their toddlers’ cognitive abilities and creativity can try a Big Building Bag (RM79.99), which includes 80 coloured blocks that kids can build into any shape and structure they can possibly imagine; helping young children to develop self-confidence and learn by experimentation as they explore all new possibilities. Buy this bag here.

All Aboard a Musical Adventure
The ABC Musical Train Building Set (RM119.99) gives toddlers early exposure to the ABCs, supporting their scholastic development in a fun and interactive way. Little hands can construct the easy-to-build train printed with letters of the alphabet, and press the smokestack to hear real train sounds and the alphabet song. Grab this trainset here.

Count & Play

The Let’s Get Learning Building Set (RM179.99) supports toddlers in learning more about counting and maths, via numbers and pictograms printed on the blocks. With 150 pieces, there are multiple ways to play and help kids make different building combinations as they develop an understanding of colours, pair objects and more. Get this playset here.

World of Imagination 
Parents looking to develop toddlers’ motor and storytelling skills will find all kinds of playtime fun and educational value in Peek A Blocks (starting from RM59.99), which provide hands-on play to build creative thinking and gross motor skills. Sets include adorable creatures who will bring kids into a world of fun and delight them with a peek-a-boo surprise. It’s all New and available here.

Exploring With Animals  
The Eco-Friends set encourages kids to learn about animals and practice their cognitive matching skills, as they explore playtime stories about wildlife and the wider world around them. Playing together, kids and parents can match and stack the eco-friendly blocks, which are made from plant-based materials.

Visit Toys“R”Us in-store or online to discover Mega Bloks toys and help kids make the most of playtime!