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adidas to launch first regional Super Brand Day in Southeast Asia as part of the Shopee 10.10 Brands Festival

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, collaborates with adidas to launch “Ready for Sport”, its first regional Super Brand Day (SBD) across six markets, as part of the Shopee 10.10 Brands Festival. Through this collaboration, adidas aims to reinvent the online sports shopping experience to reach and engage more mobile-first shoppers via Shopee, as part of their growth strategy for e-commerce in the region.

With mass sporting events on hold and slower retail traffic in this new normal, more people are choosing to work out and shop from home to stay healthy, leading to a boom in demand for athleisure products and sports gear. The adidas Super Brand Day serves to excite users with fun and interactive ways of shopping for adidas products on Shopee. For instance, users can participate in sports challenges led by their favourite KOLs and celebrities on their Instagram channels. As livestream shopping continues to gain prominence among shoppers in our region, adidas will also be hosting Shopee Live sessions where users can win prizes, score exclusive discount vouchers and purchase adidas products featured during the stream.  

Ian Ho, Regional Managing Director of Shopee said, “Sports and athleisure is a growing category as more of our users turn to shopping online for convenience and to get the best deals on Shopee. We’re proud and excited to partner with adidas in bringing their first Super Brand Day on Shopee, where users can have the opportunity to enjoy a more interactive experience when shopping online for adidas products. We’ll also strive to support adidas in reaching more shoppers, and we’re confident that the popularity of our Super Brand Day campaigns will help to boost their online visibility, traffic and sales. We remain committed to supporting brands in achieving their e-commerce ambitions through our robust suite of brand solutions.”

From 9 to 11 October, Shopee users will get to access special content features on Shopee Live, take part in games and activities, and enjoy promotions on the adidas official store. During the three days, users can look forward to:  

  • Exclusive adidas Originals on Shopee: The Adidas Originals Flower Pack for women and Patch Work Pack for men will be available exclusively via the adidas official store on Shopee (refer to images in Appendix). 

  • Adidas ‘ReadyforSport’ on Shopee Live: Viewers can join a 45-minute unboxing session followed by product review on Shopee Live. Exclusive adidas vouchers will also be unlocked throughout the session and there will also be a giveaway of adidas products. All featured adidas products will be available for purchase on their official store on Shopee Mall.

  • Special adidas edition of Shopee Catch: Users can earn points playing the in-app game, where they will have to “catch” adidas merchandise using an adidas sports bag while avoiding bombs within the time limit. Points collected can be exchanged for adidas discount vouchers. 

Find out more about the adidas Ready for Sport Super Brand Day at  

Download the Shopee app for free on the App Store or Google Play Store