Newly-launched celebrity video messaging and shoutout platform Sqwift has partnered up with award-winning creative communications agency Be Strategic to lead its public relations efforts in the Southeast Asian region, starting with Malaysia. This decision followed a pitch that was held in August 2020, as the company looks to solidify its position and build region-wide awareness for its product, Sqwift Stars – a personalized video messaging platform that allows A-list celebrities to connect with their fans 1- on-1 on a direct and personal level. Be Strategic is the first agency to be granted this remit under this initiative by Sqwift, and will be responsible for all of the company’s press-related materials, engagements and curated content.
The Sqwift Stars platform, rolled out officially earlier this year in July, is the first of its kind to exclusively onboard interdisciplinary A-List stars – making it a premier destination for celebrities and users alike. Further setting itself apart from the pack, the Singapore-based company also has bigger goals of establishing a cross-border community of the most influential talent in the region, to foster collaboration and raise awareness for causes through exclusive events and charities.
In a statement to the media, Ranjeet Rustogi, co-founder of Sqwift affirmed that the decision to appoint a PR agency in Malaysia is seen as a strategic reflection of these goals. Backed by enthusiastic fan-based participation and the rapid growth of social media platforms within the local community, the company hopes to fast-track its expansion into the regional market. At the time of writing, Sqwift Stars already boasts A-List stars from 4 countries across 2 continents.
“Sqwift is in the business of creating real and meaningful experiences for users by bridging the gap between the elite figures in every discipline and the people who look up to them for inspiration. And more than that, we see the opportunity for expansion to the rest of the region as a top-of-the-line marketing and product launch tool for niche brands, SMEs and startups that cannot afford hefty endorsement fees or deal with convoluted contracts with weeks, if not months of lead times. This is where Be Strategic comes in – with their experience and expertise, we believe these are the guys who are in the best position to tell our story, and build meaningful relationships and partnerships on our behalf”, Ranjeet explained.
In less than two months since the soft launch, Sqwift has onboarded stars not just from Malaysia, but also Indonesia, Australia and India. These stars are not just actors, but comprise of a wide range of talent across industries and disciplines ranging from athletes, comedians, magicians, DJs, and movie makers, just to name a few. The founders of Sqwift felt that “at the rate we are going, we needed a partner like Be Strategic to help us guide and direct our efforts to further strengthen our brand presence and marketing efforts”.
“Sqwift is a great new addition to our list of clientele. This is a ground-breaking product, and we are proud to be a part of their pioneering efforts. To be chosen as their agency partner is a testament to the strength of both client and agency, and we look forward to working closely with Sqwift and helping them achieve their business goals in the near future”, said Ashvin Anamalai, Chief Strategist of Be Strategic.
Be Strategic’s clients include Castrol Malaysia, Malaysia Digital Economy Corporation (MDEC) and Quill Automobiles, to name a few. The team was recently awarded gold in the category of Most Effective Use of Public/Media Relations at the A+M MARKies Awards 2020, for their outstanding work with Lazada Malaysia.
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