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Shop for a Cause, Shop for H.O.P.E.

 The Covid-19 outbreak has affected everyone,  including animals, to varying degrees. According to non-profit organisation Homeless &  Orphan Pets Exist (H.O.P.E), there has been a 30% increase in animal abandonment at the  animal shelter during the Movement Control Order. This is possibly due to the growing  financial burden that pet owners are facing.  

Understandably, with the current economic climate, donations to the H.O.P.E animal shelter  located in Pekan Nenas, Johor have reduced greatly. Daily, H.O.P.E feeds an average of 1.2  tonnes (1,200 kg) of pet food to over 3,000 dogs and 200 cats that it is currently sheltering.  This works out to more than RM140,000 needed to ensure these furry friends are fed on a  monthly basis; and this is on top of the RM20,000 incurred for medical expenses and  miscellaneous.  

With the goal of improving the lives of pets through nutrition, shelter and education, pet care  product brands WHISKAS® and PEDIGREE® are collaborating with H.O.P.E. animal shelter  to raise funds via the “Shop for H.O.P.E.” campaign on Shopee happening from now till 6  December 2020.  

Through this campaign, Shopee users and pet lovers can make donations of RM10, RM20 or  even RM50 to the animal shelter. Additionally, for every purchase made through the Whiskas  and Pedigree Official Store on Shopee, 10% will be converted to products which will later be  presented to H.O.P.E.  

Mars Petcare Southeast Asia Pet Nutrition D-Commerce Director Phua Fui Ching said,  “Ever so often, we come across a news article or video on social media on animals being  abandoned and it is heart-wrenching. At Mars Petcare, we believe that pets make the world a  better place and therefore, collaborating with H.O.P.E as well as Shopee is one of the many  initiatives to achieve our goal in creating a better world for pets where they are healthy, happy and welcomed. Through this partnership, we hope to raise at least RM10,000 worth of pet  food to be donated to H.O.P.E to help ease their burden.”  

In a bid to garner more proceeds for the animal shelter, WHISKAS® and PEDIGREE® will  also be offering in-store vouchers of RM7 off with a minimum spend of RM70 and RM10 off  with a minimum spend of RM100 to encourage pet lovers to purchase more from the store. 

To find out more or show support for the Shop for H.O.P.E. campaign, visit