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HOYA Launches Fully Customisable Progressive Lenses For Unparalleled Focus In The Digital Age


Digital devices have conquered the world at an extremely fast pace in recent years, posing many new challenges to the human eye. In addition to gazing at digital screens at close range for several hours a day, the simple act of switching back and forth between near and far vision has increased considerably.

According to Hoya Vision (“Hoya”), findings show that Malaysians spend on average 8 to 10 hours a day looking at digital screens. Switching from laptop screens to mobile phones, and from tablets to back to laptops and in-car navigation can become very demanding on one’s eyes. 

As well as that, our eyes are constantly changing with age, taking into account new challenges and common age-related eye problems that may be prevalent, such as presbyopia. Presbyopia, a vision defect that is typically present in individuals aged 40 and over, makes it difficult for the eye to focus on close objects. It might therefore be common for people affected by it to find it increasingly difficult to adjust their focus between a book, a computer screen and a conference room whiteboard. Most people thus resort to bifocal lenses to correct this condition. However, bifocal lenses don’t offer the same fluidity as progressive lenses, as the wearer would have to adjust his position to find the ‘correct’ zone in order to see with ease. 

Progressive lenses, which work in a similar way, might seem to address this issue. But many of the progressive lenses in the market are not tailored to the individual wearer, causing problems such as distortion to their peripheral vision. Some of the other drawbacks when wearing progressive lenses that is not suited to the wearer include a steeper learning curve, in which the wearer will have to train themselves to look through the correct portion of the lens whilst completing their day-to-day tasks. In fact, the wearer may even feel off-balance and nauseated from looking through the wrong section of the lens.  


As a leader in the industry, Hoya has spent years conducting extensive research into perfecting its progressive lenses. It’s latest development, the Hoyalux ID Myself, provides a 100% individualised solution to ensure excellent performance for all activities, giving wearers an entirely new perspective and vision. The lens focuses on stable image processing, especially whilst moving around. With minimal distortion, the utmost comfortable vision across distances, and seamless transition between near, intermediate and far, all we need is a pair of glasses customised with the Hoyalux ID Myself progressive lens to enjoy the things we love.


The Hoyalux ID Myself progressive lenses provide the right focal power for seeing objects clearly at any distance. For the first time, this new high-definition progressive lens not only matches the wearer’s personal vision needs, it is tailored to their individual parameters. It gives the wearer more vision, more distance, more close-up vision, more to the left and more to the right, and more optical performance around the clock.


Among its key features are its unsurpassed 3D Binocular Vision which allows the lens wearers to benefit from significantly reduced distortion and swaying effect along all dimensions. Its Binocular Harmonisation Technology also improves depth perception and enhances clarity of vision even in case of prescription differences between right and left eye. The Binocular Eye Model analyses how the eyes will work together while looking through the lens in all-gaze directions, considering the possible differences between the levels and visual axis of the eyes.


Hoya’s AdaptEase Technology also improves the near and intermediate visual width and gaze transition without influencing the far vision, and as a result of optimised visual fields, Hoyalux ID Myself offers the ultimate experience when using digital devices.  


Through the development of the Hoyalux ID Myself, Hoya has initiated a paradigm shift in individual progressive lenses that perfectly matches the individual eye. It is capable of fully delivering on one’s vision potential by orchestrating a construction process that has resulted in one of the most precise lenses for anyone.