BOUSTEAD PROPERTIES AND THE CURVE BRING FESTIVE JOY TO THE LESS UNFORTUNATE

 Conscious of the plight of underprivileged communities that have been impacted by the Covid-19 pandemic, Boustead Properties Berhad (“Boustead Properties” or “Company”) together with the Curve extended a helping hand to four homes in an effort to ease the burden and lift spirits in the Lunar New Year. 




Boustead Properties, developer of the Mutiara Hills township in Semenyih, contributed RM15,000 to three homes within the area, namely Persatuan Kebajikan Kanak-Kanak Cornerstone Selangor, Pertubuhan Kebajikan Warga Emas Al-Fattah and Joy Garden Old Folks Home. A total of 82 residents consisting of children and senior citizens benefited from this altruistic gesture. 


In addition, representatives from the Curve visited a nearby old folks’ home, Pertubuhan Kebajikan Warga Emas Kenang Budi Kuala Lumpur, to donate an array of daily necessities such as rice, oil, flour, sugar and other groceries, along with face masks and hand sanitisers for its 15 senior residents. 


The residents of all four homes also received individual money packets or ‘ang pow’ from Boustead Properties and the Curve respectively. 


During the visits, both Boustead Properties and the Curve adhered to Movement Control Order (MCO) 2.0 regulations and standard operating procedures.  


Executive Director of Boustead Holdings Berhad and Acting Chief Executive Officer of Boustead Properties, Izaddeen Daud said, “These are exceptionally tough times when we must come together as Malaysians to show that we care. Some communities have endured much hardship and we hope our humble contribution will make this Chinese New Year a meaningful one for all the beneficiaries and help spread the much-needed festive cheer.”


Jazmi Kamarudin, Senior General Manager, Property Management & Investment of Boustead Properties Berhad, said, “During this special occasion, it is all the more important to share joy with those who are less privileged, where giving back can truly make a difference. We hope our donation will make the celebrations brighter for the residents.


Lim Yee Siang, representative from Pertubuhan Kebajikan Warga Emas Kenang Budi Kuala Lumpur, said, “We value the Curve’s support and their contributions to bring happiness to our senior residents this Chinese New Year. Their generosity will definitely be helpful, especially amidst this unprecedented situation.”


In keeping with the Chinese New Year celebration, the Curve had adjusted its festive campaign under strict adherence to the MCO 2.0 regulations in order to lift the spirits of patrons for a much-needed break from being at home. The patrons were treated to a thematic décor at the mall, inspired by the 1960s era. The essential and non-essential services, food and beverage and other approved outlets remained open and operated within the limits of the MCO 2.0 guideline.


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