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Coway Appoints BTS As New Global Brand Ambassador


Two world-famous South Korean brands are joining forces to change the lives of consumers worldwide. The leading Life Care Company, Coway has officially selected international K-pop phenomenon, BTS (South Korean boy band) as its global brand ambassador!

Coway aims to elevate its brand awareness in Malaysia and around the globe by partnering with BTS, with both brands enjoying a strong fan base both locally and globally. This is befitting as Coway is a youthful and vibrant brand, which continues to engage Malaysians through exciting initiatives such as the annual Coway Run, the recent launch of the world’s first Coway Experience Centre and its various new product launches. 

The company’s products and marketing efforts cater to the growing needs of young families as well as first-time homeowners, looking to fully equip their home with home appliances such as water purifiers, air purifiers, washroom appliances and quality mattresses. 

“We see a natural synergy between Coway and BTS, I believe this collaboration will inject more joy and excitement for our customers as well as the global home appliance and wellness market. Together with BTS, we at Coway want to offer Malaysians a Life-Changing journey for a happier and healthier lifestyle,” said Kyle Choi, Managing Director of Coway Malaysia. 

To date, over seven million Malaysians are enjoying fresher air, cleaner water and better sleep with Coway’s life-changing offerings, providing daily conveniences and peace-of-mind for the customers. 

“What better way to reach our younger customers and all Malaysians than through the universal language of music! I understand that BTS and K-Pop enjoy a huge following in Malaysia,” said Choi. Malaysia is listed as the seventh highest global market contributing to the 6.1 billion K-pop tweets on Twitter.  

In the coming months, BTS will be featured prominently across Coway media campaigns and social media platforms including TVCs and advertisements, promoting the full range of Coway’s products and its brand image.