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Samsung Malaysia Electronics Partners Up with Senheng for the First-Ever Premium Experience Store in Southeast Asia

 Samsung Malaysia Electronics together with Senheng today announced the opening of its first ever Senheng x Samsung Premium Experience Store located in the heart of Kuala Lumpur at the Shoppes at Four Seasons Place.

The management team of both Samsung and Senheng alongside distinguished guests were present at the grand launch of the store which retail Samsung’s latest collection of mobile devices and state-of-the-art consumer electronics and home appliances that includes flagship line-ups like the Galaxy S series, Galaxy Z series, Galaxy Hearables and Wearables, Neo QLED Smart TVs, BESPOKE appliances and more. 

The Samsung Malaysia Electronics Management Team and the Senheng Electric (KL) Sdn. Bhd. Management Team


The Samsung Malaysia Electronics Management Team and the Senheng Electric (KL) Sdn. Bhd. Management Team arriving to the store

“We are excited for this collaboration with Senheng that extends on our long-term partnership to enhance Samsung consumers’ experiences. At Samsung, people are at the centre of everything we do. Everything that we are doing today is being designed to enrich people’s lives in ways that matters the most and provide a healthier environment” said Edward Han, President of Samsung Malaysia Electronics. 

Chairman of Senheng, Mr. Lim KH, who was also present at the grand launch ceremony shared, “Senheng and Samsung have been engaging in a very fruitful strategic partnership for over many years. Our partnership with Samsung allows an opportunity for a new era of connectivity and collaboration in businesses. We share a commitment to open collaboration and are continually looking for new ways to deliver better user experiences across devices, applications, and services, so that people across Malaysia can have a feel of Samsung’s latest products”. 


From L to R: Wong Che Hoe, Senior Vice President; Lim Kim Yew, Non-Independent Non-Executive Director; Lim Kim Chieng, President; Lim Kim Heng, Executive Chairman & Group Chairman of Senheng’s subsidiary companies, Senheng Electric (KL) Sdn. Bhd.; Jo Sang-Ho, President and CEO, Samsung Electronics Southeast Asia & Oceania; Jimmy Tan, Head of Consumer Electronics; KM Liew, Head of Mobile eXperience (MX); Elaine Soh, Chief Marketing Officer, Samsung Malaysia Electronics

With a grand space of 5,399 sqft, consumers will not only see a display of Samsung goods at the location, but will also get to experience what it’s like to live in a connected, smart living environment. There are six experiential zones of Mobile eXperience, Visual Displays and Digital Appliances that feature Samsung’s latest products including the Galaxy S22 Ultra, BESPOKE AirDresser, Neo QLED 8K TV, The Freestyle, and many others. 


Mobile Experience Zone @ Senheng x Samsung Premium Experience Store

BESPOKE Kitchen Zone @ Senheng x Samsung Premium Experience Store


TVAV Zone @ Senheng x Samsung Premium Experience Store

In conjunction with the grand launch, there will be exciting deals for customers to enjoy when they make their purchase from 17th June 2022 to 21st June 2022 in-stores and on the Senheng mobile application. From RM1,000 rebate for every purchase of the Galaxy Z Flip3 5G, to RM2,599 worth of free gift when you purchase a QLED 4K TV . You can also receive up to RM3,699 worth of free gifts when you purchase the BESPOKE refrigerator . There are plenty of deals to snag, so be sure to tune iinto our live shows that are happening daily during the promo period on Samsung’s and Senheng’s official Facebook pages.

Catch your favourite products and influencers as per the schedule below:


Date & Time

Product Highlight

Guest Hosts

17th June 2022, 8pm

QLED 4K TV, Smart Monitors

Shafiq Chulan & Shu Faye

18th June 2022, 4pm

WindFree Air Conditioners, BESPOKE Refrigerators

Dini Schatzmann & Caely See

19th June 2022, 4pm

Galaxy S Series & Galaxy Z Series

Brandon Ho & Sachie Amira

20th June 2022, 8pm

Smart Home Appliances

Caely See & Jack Lim

21st June 2022, 8pm

Washer & Dryer, BESPOKE AirDresser & BESPOKE Jet

Shalma Ainaa & Wan Imar Izzat

So, don’t miss out and visit the Senheng x Samsung Premium Experience Store located in Shoppes at Four Seasons Place, Lot G-01, Ground Floor, Kuala Ampang, 50450 Kuala Lumpur to experience Samsung’s premium line of products today!