BIG Smiles with Canon for 48 Children at LEGOLAND® Malaysia Resort

 Canon Marketing Malaysia (“Canon”) brought cheer to 48 children from Pertubuhan Kebajikan Shande Johor Bahru and Rumah Anak-Anak Yatim Shafar with a fun-filled outing at LEGOLAND® Malaysia Resort. This year-end excursion to the theme park is part of Canon’s ongoing programmes to aid the underserved community. 

The children were treated to a whole day of activities organised by Canon. Chief among these activities was a visit to the Canon-sponsored 4D Theatre in LEGOLAND Malaysia. This was followed by various educational activities such as the LEGOLAND® Malaysia’s Education Program for Science, Technology, Engineering and Mathematics (STEM). During these activities, the children were also given the opportunity to use Canon’s cameras to get the best shots of the day's activities and print out their photographs as keepsakes. 

Canon has long been committed to providing aid to underserved communities and this excursion to LEGOLAND® Malaysia provided an equitable opportunity for the children to have a fun-learning experience throughout this educational trip. “We are happy to foster creativity as well as the spirit of exploration and adventure in the next generation through this collaboration. At Canon, we believe in integrating with local communities for the wellbeing of everybody under our ‘Kyosei’ philosophy.” said Benny Tai, Head of Canon Marketing Malaysia Johor Bahru Branch.

Being appointed the Official Imaging Partner for LEGOLAND® Malaysia over a decade ago when the park was newly opened, Canon is happy to reaffirm its commitment to the partnership as the park celebrates its 10th anniversary. In line with its purpose of using ‘Imaging for Good’ and, by providing essential imaging solutions such as cameras, copiers and printers, the company has helped elevate the experience of LEGOLAND® Malaysia’s visitors to another level.

During the 10th anniversary of LEGOLAND® Malaysia, Thila Munusamy, LEGOLAND® Malaysia Director of Sales & Marketing praised Canon’s commitment in delighting its customers with products and services that help capture memorable moments of fun, adventure, and creative expression. 

“Canon has been very supportive of many of our visually driven activities at LEGOLAND Malaysia over the last 10 years. With their latest range of products and numerous sponsorships, we have been able to bring our LEGO DNA of learning through play to life in the resort. We look forward to bringing more immersive and engaging activities to our guests.” added Munusamy.

Guided by their ‘Kyosei’ principle, Canon's social contribution activities are focused on education, community care, environment, and cultural improvement. The company seeks to explore and expand their social commitment to inspire future generations by supporting education and community care through CSR activities that promote societal sustainability and equitable opportunity for all.