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Korea Tourism Organization (KTO) is proud to announce the appointment of South Korean actor, Lee Jae Wook as its Honourary Ambassador of Korea Tourism Organization. 

To officially receive his appointment and mark his first role as Honourary Ambassador, the South Korean heartthrob made a special trip to Malaysia. Fans who purchased any Korea Travel Packages from any of KTO’s participating Tour Agency, Airline and Online Travel Agency Partners from 13 September to 11 December 2022 were given the chance to meet the actor up close and personal at the “Annyeong Kawan with Lee Jae Wook” meet and greet on 20 December 2022.

“We are indeed honoured to have Lee Jae Wook here with us as our Honourary Ambassador of Korea Tourism Organization. With his appointment, we hope to further elevate Korea as the top travel destination for Malaysians and create more opportunities for Malaysians to discover Korea with Lee Jae Wook”, said Mr. Yang Kyung Soo, Managing Director of Korea Tourism Organization. 

Mr. Yang Kyung Soo added, “Together with Lee Jae Wook, we are excited to present South Korea's unique and attractive experiences through a series of videos on our social media channels and at the in-person meet and greet session. We expect a positive response from Malaysian fans, particularly from K-drama and K-pop fans.”

Lee Jae Wook made his acting debut in the science fiction thriller “Memories of the Alhambra (2018-2019) and further cemented his status as the male lead in the hit fantasy period drama Alchemy of Souls (2022). 

PJPAC at 1 Utama E was a flurry of activity as Malaysian fans thronged the theatre to catch a glimpse of the celebrity. It was an evening full of laughter and excitement as the actor shared his favourite places to visit in Korea in addition to giving hints on what audiences can expect from his upcoming Season 2 of Alchemy of Souls.

Lucky fans also walked away with exclusive Lee Jae Wook merchandise and one-on-one photo opportunities with Lee Jae Wook himself. 

The “Annyeong Kawan with Lee Jae Wook” meet and greet is organised by Korea Tourism Organization with the support of participating travel agency partners Apple Vacations, Airlines Booking Centre (ABC Holidays), Airlink Travel & Tour, Esplanad Holiday, Golden Tourworld Travel (GTT), Ice Holiday, Parlo Tours, Holiday Tours, Malaysian Harmony Tour & Travel (MHTT) and participating partners include CU Malaysia, Klook Malaysia, Malaysia Airlines and History of Whoo. The Official Venue Partner, 1 Utama Shopping Centre, is proudly ranked amongst the world’s largest malls and is recognized as “The Top Shopping Mall in Malaysia” with over 750 stores to shop-eat-play! 

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