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Casio appointed South Korean Girl Group, ITZY as the Brand Ambassador of G-SHOCK

 Casio Computer Co., Ltd. announced today the appointment of the five-member South Korean girl group and global hit sensation ITZY as official ambassador for the G-SHOCK brand of shock-resistant watches.

ITZY is a girl group composed of five members — Yeji, Lia, Ryujin, Chaeryeong, and Yuna — from JYP Entertainment Corporation, which also gave the world TWICE and NiziU. Since ITZY’s February 2019 debut, the group has enjoyed tremendous support from a global fanbase and particularly from teenage girls and women in their twenties in Asian countries.

Ever since the launch of the first G-SHOCK watch in 1983, the brand has established itself as unrivaled in shock resistance and uniqueness of design and has consistently brought these qualities to collaborations in sports, fashion, music, art, and other realms. In recent years, the brand has worked to further develop the market for women’s watches as well, with downsized versions of popular models and an ever-expanding lineup of more compact watches to cater to the needs of users across the gender spectrum.

The powerful, personally expressive songs and cool performances that give ITZY its sensational charm make for a phenomenal match with the G-SHOCK vision, which is defined by the brand concept of toughness, so Casio decided to sign the group as brand ambassador.

Casio will feature ITZY in G-SHOCK advertising visuals, a movie, and more in Japan and other parts of Asia to effectively convey the G-SHOCK worldview to more users and young women in particular.

Regarding the appointment of ITZY as brand ambassador, the group comments, “All in us! ITZY has become a global ambassador for Casio G-SHOCK! Join us and witness the unstoppable G-SHOCK and ITZY's new look!”

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