COACH DEBUTS WORLD'S FIRST "COACH AIRWAYS" RETAIL CONCEPT STORE IN A CONVERTED BOEING 747 AT FREEPORT A'FAMOSA OUTLET, MALACCA

 Introducing the magnificent Coach Airways, the world's first-ever Coach outlet housed in a transformed 1981 Boeing 747-230B aircraft, right here at Freeport A'Famosa Outlet!

We are thrilled to announce the successful completion of this ambitious project, which began in April 2021 and culminated in May 2023. With its impressive dimensions of 231 feet 10 inches in length and a wingspan of 195 feet 8 inches, the Boeing 747 takes on a new role as a symbol of luxury and prestige, offering an extraordinary fusion of aviation history and shopping.

YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca, expressed his excitement, stating, "Coach Airways marks a significant milestone in Malacca's dedication to enhancing tourism offerings. This establishment represents not only a shopping destination but also a symbol of luxury and prestige for all Malaysians, especially Malaccans."

Datuk Julian Lau, Director of Freeport A'Famosa Outlet, shared his enthusiasm, saying, "At Freeport A'Famosa, we continuously strive to provide innovative experiences for our visitors. This latest addition allows Malaysians and tourists alike to embark on a fun and immersive shopping experience, exploring the cockpit, passenger, and lounge cabins while browsing the exquisite collections from Coach."

Prepare to be captivated as The Queen of the Sky, the Boeing 747, now reigns as the Queen of Retail, offering a spacious and memorable shopping environment reminiscent of the golden age of air travel. Upon entering the store, customers will receive an entry pass resembling an air ticket, adding to the immersive air travel experience. Step inside the aircraft and explore its retail cabins, where you'll find a carefully curated selection of all-gender ready-to-wear, bags, and travel accessories inspired by the expressive approach to fashion embraced by the next generation.

Campbell O'Shea, General Manager of Tapestry Southeast Asia & Oceania, shared his excitement, stating, "The opening of Coach Airways marks not only the launch of our first-of-its-kind retail concept but also an exciting moment for Coach as we push innovation and create a space where customers can explore and interact."

We are honored to have Dato' Dr. Ammar Abd. Ghapar, Director-General of Tourism Malaysia, present at the event, who congratulated the management team of Freeport A'Famosa Outlet for achieving the Malaysia Book of Record's recognition for the "First Retail Concept Store in an Airplane." This accolade further emphasizes Malacca's commitment to excellence and inspiring Malaysians to surpass world standards in various fields.

As a testament to its unique offerings, Freeport A'Famosa Outlet was awarded the "Unique Retail Experience" of 2023 by the Malaysian Association of Theme Parks & Family Attractions (MATFA). This recognition solidifies Freeport A'Famosa Outlet as a must-visit destination where fashion, history, and innovation converge to provide an unforgettable retail experience.

Beyond the retail space, Coach Airways at Freeport A'Famosa Outlet offers more than just shopping. Equipped with a welcoming area, an immersive gallery, and a contemporary café, guests can relax, indulge in refreshments, and immerse themselves in the unique ambiance of the transformed aircraft.

Visit Coach Airways at Freeport A'Famosa Outlet for a distinctive and value-added shopping experience, as we welcome a broader customer base and drive sales. Come and be a part of this extraordinary retail journey unlike any other.