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2024 to Kick Off with A Bang as Mad Hat Asia Signs On New Clients and Renewal

 2024 looks set to be a mad ride for the Hatters at Mad Hat Asia, and we would not have it any other way. Mad Hat Asia welcomed some new client partners such as SISTIC, Heartlands Festival, and SOFY while renewing existing relationships with Spa Esprit Group, Cadbury, and Biji-biji Initiative.


Mad Hat Asia has won the mantle for SISTIC. Singapore’s largest ticketing service and provider, SISTIC aims to encourage more Malaysians to use SISTIC to discover arts & entertainment experiences when they travel into Singapore, such as purchasing tickets to events, entertainment and concerts such as Hamilton, The World of Nickelodeon, Ice Magic: Winter Wonderland and more.

January - February 2024 will see the return of Heartlands Festival, which is a celebration of the heartlands of Singapore, in efforts to drive greater community engagement and encourage locals and tourists alike to explore lesser-known locations and businesses in the heartlands. Go on an adventure with tours, quests, and trails, that will make participants sit up and go, “I didn’t know that!”. 

Mad Hat Asia secured the mandate for SOFY, the female sanitary product brand. Studios will be taking charge of SOFY’s social media pages, creating engaging content extolling SOFY’s softness, comfort and security to young ladies aged 15 years and above. 


Mad Hat Asia also saw the return of partners with some fresh and exciting new ideas and events! Biji-biji Initiative, a sustainability-focused organization, has renewed its partnership with Mad Hat Asia. The aim is to elevate Biji-biji's profile in Malaysia as a crucial catalyst for public development support. The partnership will help to launch and promote Biji-biji's role in growing impact changemakers, social enterprises, and community engagement. The organizations will collaborate in supporting various upcoming programs such as Women in Entrepreneurship and YSEALI Game Changer programs.

Over in Singapore, Christmas is in the air as the organization scores a renewal with Cadbury’s 2023 Christmas campaign. The campaign will feature seven festive favorites including an interactive 3D Advent calendar, promising an even more delightful countdown to Christmas this year. 

Spa Esprit Group has renewed their relationship with Mad Hat Asia for the third year running. Mad Hat Asia will continue to serve Spa Esprit Group’s F&B and beauty categories as the company launches new locations for Tiong Bahru Bakery and Common Man Coffee Roasters, and new services for Spa Esprit, STRIP, and Browhaus.  


Rengeeta Rendava, Founder and Managing Director of Mad Hat Asia says, “Mad Hat Asia has always been driven by the belief that attention is the new currency, and our role as communicators is to harness the power of creative storytelling to deliver this with our client partners.”

She adds, “Having the opportunity to work with some of these amazing brands is testament to the good work we’ve done and the stellar rapport we have with both new and current partners. We look forward to creating innovative content and campaigns for them that stay ahead of the current media consumption patterns.”

2023 has truly been a mad and exhilarating ride for Mad Hat Asia, filled with new client partnerships and renewals with esteemed brands. With the promise of exciting events and activities yet to come, Mad Hat Asia is looking forward to an amazing 2024!