What is Lightness?

 Global apparel retailer UNIQLO has announced the launch of the 2024 Spring/Summer issue of LifeWear magazine (Issue 10) on Friday, February 9. LifeWear magazine, a complimentary publication, embodies the UNIQLO LifeWear philosophy of enhancing the everyday lives of individuals, making them better and more comfortable. The theme of Issue 10 for Spring/Summer is “What is Lightness?” It takes readers on a journey through New Mexico and Los Angeles in the US, as well as Berlin in Germany, exploring the concept of “lightness” found in UNIQLO’s range of materials, functions, and colours.

 

 

Takahiro Kinoshita, Fast Retailing Group Executive Vice President and Creative Director, commented: “I am grateful that LifeWear magazine has now reached its 10th issue. I have been blessed to encounter so many new ideas and creators while editing the magazine, but there is one thing that hasn't changed at all since the first issue five years ago. It’s that the main character of the magazine is not the clothes, but the people. Through UNIQLO clothing, we seek to convey to readers authentic looks and ways of thinking. In this issue, we were able to visit different locations around the world, such as LA, Berlin, and New Mexico, to create an issue that captures a real sense of the lifestyles in each location.”