M&M’S® Elevates its "Fun for All" Campaign with Exciting On-Ground Activation in Malaysia

M&M’S® continues to raise the bar with its year-long "Fun for All" campaign, reaffirming the brand’s unwavering commitment to inclusivity and bringing joy to people from all walks of life. Building on its 80-year legacy of creating moments of connection through the universal language of fun, M&M’S® remains dedicated to fostering a sense of belonging among its consumers.

The "Fun for All" Campaign: A Year-Long Celebration of Inclusion

Launched in January this year, the M&M’S® “Fun for All” campaign has been actively engaging consumers across seven key markets in Asia. Through a series of thoughtfully designed activities, both online and offline, the campaign has ensured that everyone, regardless of background or circumstance, can partake in the joy and fun that M&M’S® brings. The campaign’s inclusivity-driven approach highlights the brand’s purpose of making every individual feel welcomed and valued.

Exciting On-Ground Activation at One Utama

Malaysian fans of M&M’S® are in for a treat this August, as the brand rolls out an immersive on-ground activation at One Utama from August 8th to 11th. Taking place at the Ground Floor Centre Court, Main Concourse (near Cotton On), this activation is designed to resonate deeply with M&M’S® brand purpose of championing a world of fun for everyone.

The event promises a vibrant, interactive environment where Malaysians can immerse themselves in a series of engaging activities. Whether you’re looking to challenge your strength, outwit your opponents, or simply create lasting memories with friends and family, there’s something for everyone.

Thrilling Games and Fantastic Prizes

One of the event’s highlights is the “Candy Flip” game, perfect for thrill-seekers who enjoy a friendly competition. This game allows participants to engage in a one-on-one or two-by-two player configuration, challenging their skills in a fun and dynamic setting. Winners of “Candy Flip” stand a chance to redeem prize vouchers worth up to RM8,000 from popular brands such as JD Sports, Uniqlo, Watsons, Grab, Aeon, and more.

But the fun doesn’t stop there! Participants who complete all three mini-games in the free-to-play zone by M&M’S® will be rewarded with a delicious treat of ice cream or chocolate from M&M’S®—a perfect way to celebrate their achievements and enjoy a sweet moment with loved ones. However, these treats are available while stocks last, so be sure to participate early!

Stay Connected with M&M’S®

For those eager to stay updated on the latest from M&M’S®, the brand invites fans to visit their official Facebook page, where exclusive updates on the on-ground experience will be shared. Additionally, fans can shop for their favorite M&M’S® products and discover moments of everyday happiness on Mars Wrigley Malaysia’s official Lazada or Shopee store.

Whether you’re a long-time fan of M&M’S® or new to the fun, this campaign is the perfect opportunity to experience the joy, inclusivity, and excitement that M&M’S® is known for. Join the celebration and be a part of the "Fun for All" movement!