BoozeiT Publika Grand Reopening and Choya Umeshu Launch: A New Era for Malaysia’s Leading Liquor Retailer

 

BoozeiT Publika, Malaysia’s premier liquor retailer located in Ben’s Independent Grocer at Publika, proudly reopens after a comprehensive transformation. Established in 2011 as BoozeiT’s flagship store and headquarters, the revamped store now offers an unparalleled shopping experience.

The expansion from its original layout to a spacious 2,800 square feet store features clearly categorized brands, making it easier for customers to navigate. The modern, sleek design includes a newly added dining area, offering patrons the chance to enjoy fine wines and gourmet dishes.

One of BoozeiT’s standout features is the expansive cold room, showcasing rare collections such as the Duclot Bordeaux Collection 2017 (RM100,000), and the 1967 Macallan (RM400,000). BoozeiT’s vast inventory of over 3,500 SKUs, valued at over RM4 million, makes it the largest liquor retailer in Malaysia by stock. With 32 branches nationwide, BoozeiT has set its sights on upgrading more outlets, starting with Bangsar Village 1.

Choya Umeshu Launch Coinciding with the grand reopening, Japan’s leading umeshu brand, Choya, introduced four new umeshu varieties:

CHOYA Non Sugar Natural Honey – RM142

CHOYA Non Sugar Natural Shiso – RM132

CHOYA Sarari (Smooth & Light) – RM89

CHOYA Sarari Yuzu (Smooth & Fruity) – RM98

Choya hosted tasting sessions and introduced a limited-edition 18-year-old umeshu priced at RM13,500.

Moutai Bulao Introduction Ms. Haze Shi from MTBL introduced Moutai Bulao, a premium sorghum-based wine with a legacy rooted in Guizhou Moutai’s traditional techniques. Aged for three years, Moutai Bulao offers a balanced sweetness designed to appeal to overseas consumers.

Exclusive Promotions To celebrate the reopening, BoozeiT has launched exciting promotions:

Win a Luxurious Stay at Four Seasons – Top spender prize for selected items.

Sip, Collect, Win – Collect 138 bottles of Grant Burge wines for a free wine cabinet.

St. Regis Stay – Spend RM8,000 on selected items for a chance to win a luxurious stay.

Potager Fine Dining Experience – Spend RM8,000 on champagne for a dining experience.

Choya Umeshu Promotions – Complimentary gifts with purchases of Choya Umeshu.

Join BoozeiT and Choya for an enhanced shopping experience at BoozeiT Publika. For more information, visit BoozeiT’s official Facebook page @BoozeiT Retail.

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