The Financial Backbone of Malaysian F&B: How Broku Supports F&B SMEs

 With Malaysia’s food and beverage (F&B) sector projected to reach at least US $13 billion in value as of 2024, it’s safe to say that F&B merchants play a solid role in contributing to the nation's economy. Unfortunately, especially for local SMEs and MSMEs, getting appropriate levels of financing and entrepreneurial support continues to be an uphill battle.

For Ku Addyfazly Ku Radin, Founder of BROKU, he knew he wanted to fill in the gap. With over two decades of experience in the F&B entrepreneurship space, his unique perspective on the industry saw him begin his journey of coaching and guiding smaller F&B businesses. His passion for teaching F&B SMEs and MSMEs essential business skills led to creating a company dedicated to helping F&B operators attract customers, streamline operations, and boost sales.

BROKU’s integrated, all-in-one digital platform is designed to help vendors grow their businesses, build a robust network of restaurants, and even help customers benefit from a variety of exclusive offers – and occasionally even a free meal or two! 

Additionally, BROKU also provides innovative business financial services for underserved entrepreneurs; with that in mind, it also supports F&B merchants through the BROKU Licensing Program (BLP). The program has helped 200 companies so far to boost their financial literacy, including aspects such as navigating financial documentation and management. In addition, the program teaches essential business skills, like how to optimise a brand’s online presence through marketing and advertising, and how to improve supply chain management through cutting-edge technology.

With that in mind, Ku Addyfazly Ku Radin, Founder of Broku, can discuss the following:

The lessons he learned from his over two decades of experience as a food & beverage (F&B) entrepreneur

His thoughts on the oversaturation of the Malaysian F&B industry, especially for SMEs & MSMEs

The primary challenges Malaysian SMEs face that hinder their long-term growth – and his advice for overcoming those hurdles

The importance of accessible financial advisory services for SMEs & MSMEs

The critical role digitalisation plays in business success, and how F&B players can smoothly integrate this into their existing operation. 

How cash flow is still an issue for many SMEs, with some resorting to loan sharks and credit companies with high interest rates 

Future plans for BROKU, including plans for further fundraising through Wahed Ventures