Slowvember: When other brands give less, The Ordinary gives more

 For the past five years, DECIEM has set itself apart by boldly opposing the frenzy of Black Friday, the quintessential consumer spectacle known for massive, time-limited discounts that often come with deceptive pricing tactics. Taking a unique stance, DECIEM closes its doors on Black Friday, the most capitalistic day of the year, in favor of offering a thoughtful 23% discount across all products throughout November. This extended approach encourages consumers to avoid the rushed, high-pressure atmosphere of traditional sales and make more intentional choices.

Studies reveal that a staggering 98% of Black Friday discounts don’t represent the year’s best deals, suggesting that only a mere 2% of 2022’s Black Friday offers were truly at their lowest price point. DECIEM’s commitment to price transparency, inspired by its late founder Brandon’s values, sets a distinctive tone. Leading with integrity, DECIEM champions a purchasing philosophy rooted in quality, fair pricing, and consumer respect.

In alignment with this ethos, DECIEM brands, The Ordinary and NIOD, are again extending 23% discounts across their product lines both in stores and online. The initiative underscores the brand’s commitment to making advanced skincare widely accessible, while also advocating for mindful purchasing. This approach is aimed at elevating the customer experience while ensuring product quality remains uncompromised. This year, for those who are in need of extra time, the promotion will be extended through December 6, giving more opportunities for measured, thoughtful shopping.

NIOD, DECIEM’s skin optimization brand, is also introducing a remarkable offer during this period: a 50% discount on two of its premier formulations, the Multi-Molecular Hyaluronic Complex and Hydration Vaccine. These products embody NIOD’s dedication to advanced hydration technology, which is fundamental to maintaining skin health and vitality.

For those purchasing the Squalane + Amino Acids Lip Balm during the extended period, DECIEM is offering a practical and innovative touch: a complimentary keychain lid that allows the balm to be conveniently attached to your belongings, ensuring hydration is always within reach.

DECIEM’s commitment to redefining consumer culture reflects a vision beyond profits, rooted in creating a kinder, more authentic shopping experience. By actively challenging conventional Black Friday practices and promoting a month-long sale, DECIEM invites customers to join its mission toward conscious, transparent consumerism. As DECIEM promises more “surprise appearances” this season, they remain steadfast in transforming shopping culture by prioritizing people, product quality, and ethical business practices above all else.