Build Lasting Memories and Reignite Family Bonds This Ramadan and Raya with The LEGO® Group

The holy month of Ramadan is a time for reflection, unity, and strengthening familial bonds. Recognizing the significance of togetherness during this period, the LEGO Group has launched the "Main Bersama, Eratkan Silaturahim" campaign, aiming to reconnect families through the joy of play. This initiative encourages families to set aside digital distractions and engage in meaningful interactions, fostering creativity and unity across generations.

Bridging Generations Through Play

In today's digital age, traditional moments of connection are often interrupted by screens and gadgets. To counter this, LEGO's campaign emphasizes the importance of shared experiences. A heartwarming campaign video illustrates this message by showcasing a grandfather who reconnects with his grandchildren through building a LEGO kampung scene. This simple yet profound activity serves as a bridge between generations, highlighting that genuine connections are forged through shared experiences, not just shared spaces.

Incorporating LEGO Play into Ramadan and Raya Traditions

LEGO play offers a versatile and engaging way to bring families together during Ramadan and Raya. Whether it's building sessions while waiting to break fast, creating special LEGO displays for family gatherings, or collaborating on projects with friends, the possibilities are endless. By integrating LEGO into these traditions, families can create lasting memories and foster a sense of unity and creativity.

Celebrating Friendships with the #LEGOMYKampungBestie Contest

Reuniting with childhood friends during balik kampung is a cherished aspect of Raya celebrations. To honor these special bonds, LEGO Malaysia is launching the #LEGOMYKampungBestie social media contest from March 14 to March 24. Fans are invited to share stories about their child's kampung bestie, detailing why they are best friends and what activities they look forward to during Raya. The top three heartfelt entries will each win exclusive LEGO sets, offering an opportunity to build new memories together. 

Exclusive Raya Promotions

To add to the festive spirit, LEGO is offering limited-time promotions. Starting March 1, shoppers can receive limited-edition LEGO Raya packets with a minimum purchase of RM88 on any LEGO sets, while stocks last. Additionally, from March 14 to April 6, selected LEGO sets will be available at a 20% discount. These promotions are available at LEGO Certified Stores and online through LEGO Malaysia's official platforms.

LEGO's "Main Bersama, Eratkan Silaturahim" campaign beautifully aligns with the essence of Ramadan and Raya, emphasizing unity, creativity, and the strengthening of bonds. By encouraging families to engage in play, LEGO not only offers a fun-filled experience but also reinforces the timeless value of togetherness during this special season.