Sensodyne Malaysia Launches Fresh Mint Toothpaste at 1 Utama in Celebration of World Oral Health Day

 

 

In conjunction with World Oral Health Day, Sensodyne Malaysia, the nation's No.1 sensitivity toothpaste brand, has officially launched its latest innovation – Sensodyne Fresh Mint – at a vibrant showcase in 1 Utama Shopping Centre. This relaunch marks a renewed commitment to helping Malaysians live life without the burden of tooth sensitivity.

A Fresh Take on Sensitivity Relief

Tooth sensitivity affects millions of Malaysians. According to a survey by healthcare company Haleon, 69% of Malaysians experience sensitivity regularly, yet a staggering 61.8% choose to endure the discomfort rather than seek dental treatment. The leading culprits? Cold foods, followed closely by sweet and hot drinks.

Recognising the need for more effective, accessible care, Sensodyne has reintroduced its Fresh Mint toothpaste with an improved formula, developed to provide long-lasting relief while delivering a burst of refreshing mint. This reformulated version helps ease the discomfort associated with sensitivity and empowers users to enjoy their favorite foods and drinks with confidence.

A Nationwide Campaign for Better Oral Health

Beyond the product launch, Sensodyne is spearh eading a nationwide oral health campaign titled “A Happy Mouth is… A Happy Mind”, aiming to inspire Malaysians to prioritise dental care as a key part of their overall wellbeing.

In collaboration with the Malaysian Dental Association, the campaign includes a remarkable initiative: from 21 April to 21 May 2025, Malaysians can enjoy complimentary dental check-ups at over 500 participating clinics across the country. This effort underscores Sensodyne’s belief that access to professional dental care should be both easy and encouraged.

Raising Awareness, One Smile at a Time

The event at 1 Utama was designed to both educate and engage. Visitors were invited to experience the new Sensodyne Fresh Mint firsthand, receive oral health tips from dental professionals, and take part in interactive installations highlighting the importance of proactive oral care.

As oral sensitivity continues to affect quality of life for many, Sensodyne’s relaunch serves as a timely reminder: taking care of your teeth should never be a luxury—it’s a daily essential.

With its revitalised formula and community-driven campaign, Sensodyne is not only addressing a widespread issue but also encouraging Malaysians to live, eat, and smile with confidence.