With the Concerts and Events in Malaysia Incentive (CEMI) now open for applications, we thought you might find this travel data from Agoda useful—especially if you're exploring how international events can help boost tourism.
To demonstrate how high-profile international acts can contribute to local tourism, Agoda reviewed international accommodation searches around key concerts held in Kuala Lumpur in 2024. The findings show a clear uptick in travel interest:
- Bruno Mars (Sept 17, 2024): +27% increase in searches
(Top markets: Indonesia, Singapore, China)
- A.R. Rahman (July 27, 2024): +14% increase
ITop markets: Singapore, Indonesia, China)
- Jay Chou (Oct 26, 2024): +12% increase
(Top markets: Indonesia, Singapore, Thailand)
The data compares international accommodation searches for Kuala Lumpur on concert dates (plus two days before and after) with the average search volume from the week prior. It highlights how major events can contribute meaningfully to inbound tourism, aligning closely with the objectives of the CEMI programme.
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