HADA LABO CELEBRATES 15 YEARS OF PERFECT & SIMPLE BEAUTY!

 

 Get ready for the most exciting skincare celebration of the year! Hada Labo, the renowned Japanese skincare brand is thrilled to mark its 15th Anniversary with a campaign that brings hydration, joy, and beauty to everyone across Malaysia.

With the theme “15 Years of Perfect & Simple Beauty,” this milestone celebrates Hada Labo’s incredible journey of nurturing healthy, radiant skin—always staying true to its Japanese philosophy of simplicity, effectiveness, and high quality. To thank Malaysians for their unwavering support, the brand is rolling out a series of fun, Instagram-worthy events and exclusive collaborations that are not to be missed.

“Hada Labo has always been more than just skincare. It’s a brand that journeys with you—keeping your skin healthy, youthful, and beautiful through every stage of life.” This anniversary is our way of celebrating our fans, giving back to the community, and making skincare fun, accessible, and exciting for all, said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd. 

HERE’S WHAT TO EXPECT FROM HADA LABO’S 15TH ANNIVERSARY CELEBRATION:

1. Hada Labo x YelloBanana: Meet the Hada Baby Squad

Step into the magical Hydra Oasis with the adorable Hada Baby Squad—available in 5 exclusive designs—brought to life by Malaysian animator YelloBanana! Each baby hero represents a unique type of Hyaluronic Acid, ranging from Super Hyaluronic Acid to Nano Hyaluronic Acid, showcasing Hada Labo’s iconic legacy of hydration. Don’t miss their animated mission to save the world’s skin, one hydrating drop at a time!

2. Hada Labo x Inside Scoop: Limited Edition Aqua Fresh Yogurt Ice Cream

Yes, you read that right—skincare-inspired ice cream! In partnership with beloved local brand Inside Scoop, Hada Labo introduces the exclusive Aqua Fresh Yogurt Ice Cream—a butterfly pea-flower yogurt delight that embodies cool, refreshing hydration.

💙 FREE Ice Cream Events:

• Setapak (8–11 May) – Redeem a free scoop (100–200 scoops daily) and complete fun hydration-themed challenges to win travel-sized gifts. Spend RM100 to redeem an exclusive Hada Baby plushie blind box.

• Roadshows Nationwide – Ice cream giveaways across Malacca, Johor Bahru, and Penang on 17, 24 & 31 May (limited to 200 scoops per location).

💙 Can’t get enough? The ice cream will also be available at Inside Scoop outlets nationwide (19–25 May 2025)—while stocks last!

3. Join the Fun On-Ground Celebrations!

To make this milestone even more special, Hada Labo is hitting the road and malls with fun-filled activities across Malaysia!

Kombi Van Tour (12 May – 29 June 2025)

The iconic Kombi Van will travel across Peninsular Malaysia, offering skincare trials, fun games, free samples, and exciting prizes for all!

In-Mall Pop-Up Events with Watsons & Guardian

Visit Sunway Pyramid and Queensbay Mall to experience interactive skincare stations, unlock exclusive redemptions, and collect limited-edition merchandise.

Look out for:

• DIY Hada Baby Keychains

• Mystery Macaron Pouches

• Hada Baby Plushie Blind Boxes

• Mystery Box Bonanza – Spend RM150 and walk away with surprise products worth up to RM450!

CELEBRATE BEAUTY THAT LASTS A LIFETIME!

From skincare innovations to heartwarming campaigns, Hada Labo has touched millions of lives in Malaysia. As we celebrate 15 years of staying by your side, we invite everyone to be a part of this joyous milestone—because healthy, hydrated skin should be simple, effective, and joyful.