Celebrating Malaysian Heritage with SEVENFRIDAY and Red Army Watches: Introducing the Limited Edition Riley Bear in Traditional Malaysian Batik

 In celebration of Malaysia’s Independence Day and Malaysia Day 2025, Red Army Watches Malaysia proudly presents an exciting collaboration with bold lifestyle watch brand SEVENFRIDAY. The star of the collaboration? A limited-edition Riley Bear, reimagined in a traditional Malaysian batik shirt — an adorable and stylish nod to the nation’s cultural pride.

This Malaysia-exclusive collectible merges SEVENFRIDAY’s edgy, industrial design language with local heritage, transforming the fan-favourite Riley Bear into a playful icon of identity, craftsmanship, and creativity.

A Playful Tribute to Heritage & Identity

“At Red Army Watches, we believe that watches are more than just instruments of time — they are expressions of identity. This collaboration with SEVENFRIDAY is our way of celebrating Malaysia’s unique spirit, heritage, and individuality,” said Julianna Chai, Director of Red Army Watches Malaysia.

The limited-edition Riley Bear dons a custom-crafted batik shirt, celebrating Malaysia’s deep-rooted textile traditions  but with a contemporary flair that resonates with today’s collectors and watch lovers.

SEVENFRIDAY: Where Rebellion Meets Storytelling

Globally known for its industrial aesthetics and non-conformist watchmaking, SEVENFRIDAY continues to push the boundaries of wearable art. This Riley Bear collaboration further strengthens the brand’s storytelling philosophy  showing that even an accessory can carry a powerful cultural narrative.

Merdeka & Malaysia Day 2025 Exclusive Campaign

To mark the occasion, Red Army Watches Malaysia is launching a special promotion:

🗓️ 1 August – 16 September 2025

🎁 Receive a FREE Riley Bear – Malaysia Edition with any purchase of a SEVENFRIDAY timepiece worth MYR5,000 and above

📍Available online and in-store at all Red Army Watches Malaysia boutiques

⚠️ While stocks last | T&Cs apply

Note: The Malaysia Edition Riley Bear is not available for individual purchase and is exclusively offered during this promotional campaign period.

For more info, visit www.redarmywatches.com.my