Young Talents Imagine Malaysia’s Future at Koko Kraf Club 2025 National Finale

 The spirit of creativity came alive as young Malaysians shared their visions of tomorrow at  Nestlé’s Koko Kraf Club 2025 National Grand Finale, with the inspiring theme “Future For My Country.” A collaboration between Nestlé Malaysia and the Ministry of Education Malaysia, the Koko Kraf Club has grown into a nationwide movement encouraging self-expression and teamwork among primary school children through fun hands-on collage activities.

Now in its second year, participation in the programme reached new heights with a total of 12,507 students from 149 districts and 925 schools, a significant increase from the 3,633 students who took part in its pilot year in 2024. 

This year’s Grand Finale brought together 15 finalist teams representing their respective states grouped into five zones – Central, North, South, East Coast and East Malaysia/Borneo. Emerging as the national champions were Ulya Mardhiyyah Bt Ahmad Mustaffa, Tuan Siti NurFatihah Bt Tuan Azham Zamiri and Hana Uzma Binti Noramin from Sekolah Kebangsaan (SK) Kompleks Mengabang Telipot, Terengganu. Each team comprised three students aged 10 to 12, creating collages that expressed their hopes for Malaysia’s future. Using bright colours and recyclable materials such as cereal boxes, fabric, yarn and old magazines, the students showcased ideas such as greener communities and futuristic science and technology.

YB Tuan Wong Kah Woh, Deputy Minister of Education, commented, “These artistic activities are an important component in the holistic development of students. Through programmes such as this, we are able to nurture students to participate in various art events at different levels, particularly national and international. This is not merely an achievement, but a platform to strengthen our artistic identity and creativity to greater heights. Student participation in the arts, especially in visual arts, not only uncovers talent but also develops abilities and skills that transcend personal boundaries.”

Mr Juan Aranols, Chief Executive Officer of Nestlé Malaysia, said, “Through our programme with Ministry of Education, Nestlé Koko Krunch in addition to providing a nourishing breakfast to children, plays a part in inspiring them and providing an opportunity to express their creativity and imagination through art. Through this collaboration, we are honoured to contribute to the educational development of the next generation of young Malaysians ready to shape a brighter future for their communities.  

Mr. Philip Joe, Business Executive Officer of Nestle Breakfast Cereals Malaysia shared about the programme, “The excitement from kids across primary schools in Malaysia has been very encouraging, as we saw triple the participation this year. Big congratulations to the finalists. They made amazing pieces of art, expressing their hopes for the future of Malaysia, which is an inspiration for all of us!”

Crowned national champions of this year’s Koko Kraf Club, Ulya Mardhiyyah Bt Ahmad Mustaffa, Tuan Siti NurFatihah Bt Tuan Azham Zamiri and Hana Uzma Binti Noramin from SK Kompleks Mengabang Telipot, Terengganu, captivated the judges with their imaginative collage that depicted an underwater city while preserving the lush greenery of the Earth. The images of the planet and books symbolised that knowledge holds the key to everything. The team shared, “Joining the Koko Kraf Club was really fun! We wanted our collage to show the Malaysia we dream about. This competition taught us that everyone’s ideas are important, and when we share and listen, we can create something even better.” 

The teacher from the winning team’s school, Fazita Binti Mohammad, added, “We’re incredibly proud of our students for their achievements throughout this journey! The Koko Kraf Club competition has been such a meaningful experience for them, from preparing at school to representing their state for the National Grand Finale. It’s wonderful to see the positive values they have learned and how excited they are to share their hopes and dreams for the nation.”

This year’s Koko Kraf Club journey began with district-level submissions, where students competed in two categories, Category A (7–9 years) and Category B (10–12 years). Winners from Category B advanced to the regional competition, involving 80 groups nationwide, before the top 15 teams earned their place at the National Grand Finale. The competition progressed through the themes “Future For Me” at district level, “Future For My Family” at regional level and “Future For My Country” at national level, encouraging children to imagine their personal, family and national aspirations. Across all levels, Koko Kraf Club celebrated creativity and unity among young Malaysians nationwide.

The Grand Finale event also featured an Arts & Craft Area open to the public, where parents, teachers and non-participating children could take part in creative activities such as Perler bead crafting and bracelet making, extending the experience beyond the competition and turning the finale into a day of shared joy.