As Malaysians wrapped up the year by stocking up on essentials and festive purchases, the Shopee 12.12 Birthday Sale revealed how shoppers balanced celebration with smarter spending, prioritising savings while embracing interactive, entertainment-led shopping.
How Malaysians Are Preparing for the Year-End
Home & Living led year-end purchases, with cookware emerging as a top choice as shoppers prepared their homes for gatherings. Health & Beauty followed closely, driven by demand for makeup and cosmetics that were affordable and gift-ready.
Everyday Value Remains a Priority for Malaysians
Amid heightened year-end spending, Malaysians turned to Shopee to maximise everyday value when shopping for daily essentials and gifts. On 12 December, shoppers claimed over 8 million vouchers, to enable greater savings as part of Shopee’s ongoing Lagi Murah commitment to deliver the best prices to Malaysians.
Content Shapes How Malaysians Shopped During 12.12
Interactive and engaging content has become a key part of how Malaysians shopped as entertainment and discovery blended into the shopping journey. Malaysians came together on Shopee Live to celebrate Shopee’s 10th birthday through Daily Superstar Livestreams and a 12-hour Live Marathon, driving over 51 million views on 12 December alone.
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