This Lunar New Year, LISTERINE®, the No. 1 mouthwash brand in Malaysia1, is introducing a brand new on-the-go format - LISTERINE® Pocket Size Clean with zero alcohol and a mild taste to redefine festive oral hygiene for Malaysians as they practice the time honoured tradition of attending open houses and family celebrations.
Recognizing that festive visiting often means constant eating, LISTERINE®’s Pocket-Size Clean sachets are conveniently available in 10ml single-use packets featuring the iconic Total Care with zero alcohol and advanced formulation powered by essential oils3. It is clinically proven to reach bacteria that brushing leaves behind, especially those that cause bad breath5.
Formulated with added fluoride, LISTERINE® TOTAL CARE new sachet formats are perfect for pocket-sized portability. These non-spill sachets allow users to "reset" after heavy festive meals helps to prevent cavities for stronger teeth while ensuring a fresh, healthy smile between every house visit.
"When celebrating with friends and family during Chinese New Year, we want Malaysians to feel fully protected so they can wash away the bad and welcome the good fortune for the new year," says Frances Anne Velante, Head of Marketing for LISTERINE® Malaysia & Singapore. "By offering our most advanced Total Care formula in a convenient sachet, LISTERINE® Pocket-Size Clean helps every Malaysian maintain a healthy mouth, even while traveling and celebrating on-the-go".
Aside from its convenient new pack-size, LISTERINE® is introducing a limited-edition Cherry Mint variant. This zero-alcohol formulation offers a mild taste, providing "Fruity Freshness" and a deep clean for those who prefer a less intense mouthwash experience.
Experience ‘A Whole Mouth Clean’ at Sunway Pyramid
From 2 to 8 February 2026, LISTERINE® will host a special CNY Roadshow at Sunway Pyramid, LG2 Orange Avenue. Open daily from 10 am to 10 pm, the roadshow offers an immersive journey to spotlight the importance of rinsing with mouthwash as part of a complete oral care routine for whole mouth health, healthier gums, stronger teeth, and less plaque than brushing².
Visitors can participate in interactive festive activities, including:
✅Swishing Station: Witness the microscopic germs that brushing alone misses and experience the 5x more cleaning power vs brushing alone4 of LISTERINE®.
✅Cai Shen Ye Appearance: Catch the God of Prosperity distributing angpaos containing Watsons vouchers and the season's must-have the new LISTERINE® Total Care sachet.
✅Exclusive Collectibles: Spend RM30 or more on any LISTERINE® products to collect one of four limited-edition "Lucky Swish Buddy" plushies, while stocks last.
Exclusive Meet and Greet with 1119 [TRIPLE1NINE]
During the roadshow in Sunway Pyramid, mark your calendars for Saturday, 7 February, from 12 pm to 1 pm! LISTERINE® will host an exclusive Meet & Greet for fans who wish to meet with 1119 [TRIPLE1NINE]. The well-known entertainment group will perform their high-energy 2026 Chinese New Year Music Video, titled 福气马上来, and lead the crowd in a festive flash mob to celebrate the spirit of the season.
LISTERINE® Pocket-Size Clean is available now at Watsons and TikTok Shop for RM2.20 per sachet and RM12.90 for 10-packs. LISTERINE®’s Limited Edition Cherry Mint flavour is priced at RM20.50. For more information, visit the roadshow at Sunway Pyramid or follow @listerinemy on TikTok.
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