Sun Life Malaysia Expands ‘Baju Raya Lama Baharu 2.0’ Beyond The Klang Valley, Aiming to Reach 300 Underserved Individuals

Sun Life Malaysia, a life insurance and takaful company, today announced the return of its Baju Raya Lama Baharu campaign, a community-driven initiative that gives pre-loved festive attire a second life while bringing brighter Raya moments to 300 beneficiaries, specifically targeting residents of elderly care centres, children's homes, and single mothers.

 

Building on last year’s strong response with over 2,000kg of pre-loved garments collected and later refreshed for 100 children, this year’s campaign expands beyond the Klang Valley to Penang and Johor. The campaign also welcomes FedEx as a new logistics partner, alongside returning partners AEON BiG and KLOTH Cares. AEON BiG provides drop‑off points, while KLOTH Cares manages the sorting of donated items.

 

“As a purpose‑driven insurance and takaful company, Sun Life Malaysia helps Clients achieve lifetime financial security and live healthier lives. The Baju Raya Lama Baharu campaign reflects our belief that small, collective actions can create meaningful impact,” said Ho Teck Seng, President and Country Head of Sun Life Malaysia.

 

“Every year, many pre-loved clothes are left unused because people don’t know what to do with them. By giving these pre-loved outfits a new purpose, we are helping more people celebrate Raya with dignity, while reducing unnecessary waste. Building on the support we received last year from AEON, and with the support of our new partner, FedEx, we are now able to extend this initiative to Penang and Johor, ensuring more Malaysians benefit from a meaningful and sustainable Raya experience,” Ho added.

 

Running from now until 31 March 2026, the campaign features 18 dedicated drop-off bins across selected AEON BiG outlets, Sun Life Malaysia offices and selected FedEx locations, making it easier for Malaysians to contribute.

 

Sun Life Malaysia employees donating pre-loved baju raya at the Head Office collection bin to support the Baju Raya Lama Baharu 2.0 initiative.

 

All donated garments will be collected, sorted and distributed ahead of the festive season to the beneficiaries. The initiative reinforces Sun Life’s commitment to uplifting communities and reflects its long-standing brand promise that “Life is brighter under the sun”.

 

Sun Life Malaysia’s Brand Ambassador, Alif Satar, a celebrated artist and entrepreneur, lends his full support to the campaign. “As a father and as part of this community, I believe the best part of Raya is the sharing spirit. Donating a pre‑loved baju seem like a simple act, but together, it brings comfort and joy to individuals who need it most. I am honoured to support this effort with Sun Life Malaysia,” said Alif Satar

 

“After the encouraging response we received last Raya, AEON BiG is delighted to continue this meaningful collaboration with Sun Life Malaysia. Through this initiative, we are able to give donated Raya clothing, collected from at AEON BiG stores, a renewed purpose, while bringing joy to communities in need. We believe when small acts are shared collectively, they can truly create  a lasting impact,” said Nazwan Effendy Choong, Head of Marketing of AEON BiG.

 

“Our collaboration with Sun Life reflects FedEx’s ongoing commitment to giving back and strengthening communities,” said Tien Long, Managing Director, FedEx Malaysia. “Guided by our purpose to connect people and possibilities, we strive to uplift communities and inspire a spirit of giving, showing how small actions can come together to create lasting impact.”

 

The campaign is open to all Malaysians to donate their well‑loved baju melayu, baju kurung and samping in any style, colour or size, as long as the items are clean and in good, wearable condition. To stay updated on the campaign’s progress and collection points, follow Sun Life Malaysia on Facebook and Instagram.