In a move that signals the growing importance of child-focused technology, myFirst has unveiled its first dual flagship Experience Stores in Malaysia, introducing an immersive retail concept designed specifically for families.
Located at Sunway Pyramid and IOI City Mall, the new spaces mark a significant milestone in the brand’s regional expansion—bringing its ecosystem of connected, creative, and child-friendly technology into a hands-on environment where learning meets play.
A Retail Concept Built Around Families
Unlike conventional electronics stores, the myFirst Experience Stores are conceived as interactive hubs, inviting both parents and children to explore technology together.
“We wanted to create more than a retail store,” said G-Jay Yong, CEO and Founder of myFirst. “Our vision is an experience centre where families can discover how technology can support safety, creativity, and meaningful connection.”
The choice of locations reflects this ambition. Both Sunway Pyramid and IOI City Mall are established family destinations, providing the ideal backdrop for myFirst’s debut in experiential retail.
Technology Through Exploration and Play
At the heart of the stores is a thoughtfully designed layout divided into four key zones—each highlighting a different aspect of the myFirst ecosystem.
Connect introduces families to the brand’s smartwatch and communication platform, allowing them to experience features such as calls, video connectivity, and GPS-based safety tools.
Capture encourages children to explore photography through instant print cameras, fostering creativity from a young age.
Create offers hands-on engagement with tools like the 3D Pen, transforming imagination into tangible creations.
Care focuses on wellness innovations, including audio devices designed to balance immersive sound with environmental awareness.
Together, these zones reflect a broader philosophy: that technology for children should not only entertain, but also educate, protect, and inspire.
Meeting the Demand for Child-Centric Technology
The launch comes amid rising awareness of the need for safe, age-appropriate digital experiences for children.
As families become more selective about how technology is introduced at an early age, brands like myFirst are positioning themselves at the intersection of connectivity, creativity, and responsible design.
The new stores also serve as a platform to showcase the brand’s growing portfolio, including smartwatches, creative devices, and audio products—all available for hands-on demonstrations.
Expanding a Growing Presence
The dual flagship launch builds on myFirst’s existing footprint in Malaysia, where it has already established a presence through online platforms and retail partners.
With plans for further expansion across key malls, the brand is doubling down on its commitment to making child-focused technology more accessible—and more engaging—for families nationwide.
A Celebration of Community and Creativity
To mark the opening, myFirst is hosting a three-day launch celebration, transforming the retail debut into a family-centric event.
From interactive activities to exclusive privileges, the event is designed to reflect the spirit of the brand—encouraging families to discover, play, and connect together.
A New Chapter for Kids’ Technology
With its Experience Stores, myFirst is not simply expanding its retail presence—it is redefining how technology is introduced to the next generation.
By combining innovation with thoughtful design and real-world interaction, the brand offers a glimpse into a future where children engage with technology in ways that are safe, meaningful, and creatively empowering.
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