Encik Tan, a Singaporean Halal-certified hawker fare concept under Fei Siong Group, officially makes its Malaysia debut today with its first outlet (Lot G17) at Sultan Abdul
Aziz Shah Airport (Subang SkyPark). Marking a new phase of regional growth, the brand expands
beyond its footprint of 21 outlets in Singapore and one in Jakarta, entering Malaysia with a concept
centred on accessible Halal Chinese hawker dining.
With the Malaysia outlet currently in the process of obtaining Halal certification in accordance with
Jabatan Kemajuan Islam Malaysia (JAKIM) requirements, the menu is prepared using Halal-certified
ingredients. This ensures that diners can enjoy a range of familiar, comfort-driven dishes with greater
confidence, particularly among Muslim consumers seeking accessible everyday meal options.
Serving as the brand’s first point of arrival in Malaysia, the outlet spans approximately 1,800 square
feet and is designed to accommodate up to 50 seated diners. The space features a warm,
contemporary interior with an efficient counter flow, combining banquette seating, armchairs and
tables to support both quick meals and casual dine-ins. Anchored by a bold orange-and-white palette,
the outlet is complemented by a backlit brand mural and open ordering counter, reinforcing Encik
Tan’s identity as a modern, accessible take on local hawker food.
-more-
Page 1 of 4
The outlet operates daily from 6.30 AM to 10.30 PM, catering to travellers, airport staff and the
surrounding Subang community.
A Strategic Entry Point
The Subang SkyPark location places the brand within a high-traffic environment that captures both
transit and everyday dining occasions, with a steady mix of travellers, airport staff and nearby
communities. This strategic entry point also allows Encik Tan to test and refine its offering in a setting
that mirrors its core proposition – accessible, convenient hawker food for daily consumption.
Encik Tan's expansion into Malaysia is undertaken in partnership with Bake With Yen (BWY),
Malaysia's largest baking-supplies retailer with over three decades of industry experience serving the
food and hospitality sector nationwide. The collaboration enables the brand to establish a strong and
scalable presence in the Malaysian market.
“Subang SkyPark presented a timely opportunity for Encik Tan to enter the Malaysian market - from
the heart of Singapore to the heart of Kuala Lumpur - bringing heritage hawker flavours loved by the
masses that is honest, nostalgic and full of comfort.” said Mr Tan Kim Siong, Founder and
Managing Director of Fei Siong Group. “This opening kickstarts our regional expansion into
Malaysia, with further outlets planned across key cities including Johor and Kuala Lumpur, in line with
the Group’s broader long-term expansion ambitions.”
Looking ahead, the brand continues to work towards its long-term target of scaling across Southeast
Asia, with future plans to enter markets such as Australia and the United Kingdom, alongside
exploring ready-to-eat product formats.
Familiar Chinese Hawker Favourites, Made Accessible
At the heart of Encik Tan is a menu of
recognisable Chinese hawker dishes, which
includes a selection of signature items such
as its popular Chicken Cutlet Curry Rice
(RM15) — a hearty, crowd-favourite dish
known for its crispy cutlet and rich, flavourful
curry gravy.
Customers can also look forward to other
staples such as Fishball Noodles (RM13),
Prawn Hokkien Mee (RM18), Claypot
Chicken Rice (RM18) and Signature
Noodles (RM20) alongside a range of
everyday favourites inspired by well-known
hawker classics.
-more-
Page 2 of 4
Since its establishment in 2014, Encik Tan has built a strong following for its hawker offerings, with
signature items such as its Fishball Noodles recording over 10 million bowls sold, alongside more than
1.5 million plates of its popular Chicken Cutlet Curry Rice. These milestones underscore the brand’s
appeal as a reliable go-to for familiar, satisfying meals.
Time-limited Store Promotion
To celebrate its official arrival in Malaysia, Encik Tan will be
offering a complimentary drink with every meal purchase
from 7 to 8 May 2026. Diners can choose from Iced Rose
Syrup, Iced Blueberry, or Iced Calamansi (worth RM6).
This promotion is valid for passengers with a valid boarding
pass, limited to one redemption per boarding pass, and is
also extended to airport staff upon presentation of a valid
staff pass.
Terms and conditions apply, while stocks last.
Comments
Post a Comment
Feel free to give us some love