TOPTEN10 Doubles Its Malaysia Presence with Second Store at 1 Utama Shopping Centre

South Korean lifestyle and apparel brand TOPTEN10 is set to expand its footprint in Malaysia with the opening of its second Malaysian store at 1 Utama Shopping Centre on 31 July 2026. Following the brand’s debut at Sunway Pyramid earlier this year, the new 1 Utama outlet marks another important milestone for TOPTEN10 as it continues to grow its presence in the Klang Valley.

Located at Lot S305, 2nd Floor Highstreet, the new store brings TOPTEN10’s comfortable, functional and easy-to-style clothing closer to one of Malaysia’s most established shopping communities. Designed for men, women and children, the brand offers wardrobe essentials that are practical, modern and accessible, making it a strong fit for everyday Malaysian lifestyles.

Guided by its Good Wear philosophy, TOPTEN10 believes that clothing should bring comfort, ease and happiness into daily life. Rather than focusing only on trends, the brand places emphasis on pieces that are wearable, durable and thoughtfully designed. This approach makes TOPTEN10 appealing to shoppers who want clothes that look good, feel good and work well for regular use.

“Malaysia is a market that perfectly balances fashion awareness, diversity, and value-driven consumer behavior,” said Tony Oh, Executive Director of Shinsung Tongsang Malaysia. “We see Malaysians as curious, adaptable, and receptive to brands that deliver quality and comfort without pretense. Our goal is to make TOPTEN10 a lifestyle brand that naturally fits into everyday life, offering clothing that feels good, looks modern, and works in Malaysia’s climate.”

Founded in Seoul in 2012 under Shinsung Tongsang Co., Ltd., TOPTEN10 is backed by more than five decades of textile and apparel manufacturing expertise. Through its vertically integrated production system, the brand is involved across material development, manufacturing and retail. This gives TOPTEN10 greater oversight of quality, consistency and value, while allowing the brand to offer practical clothing at good prices.

For Malaysian shoppers, TOPTEN10’s appeal lies in how its collections are designed around real everyday needs. From cooling comfort to sun protection and flexible movement, the brand understands that clothing should support different routines, climates and lifestyles.

One of the key highlights is the TOPTEN10 COOL-Air Collection, created to provide lasting comfort throughout the day. Engineered with an innovative inner cooling system, the collection is especially suitable for Malaysia’s warm and humid weather. The range includes COOL-Air Cotton T-shirts in plain, graphic and striped designs, alongside polo shirts, tank tops and long-sleeve options.

The cooling comfort also extends to the brand’s COOL-Air Innerwear, made from ultralight and breathable fabric with moisture-absorbing and quick-drying properties. This makes the collection ideal for those who move between work, school runs, errands, commuting and weekend activities while wanting to stay comfortable throughout the day.

For shoppers who often move between indoor and outdoor environments, the TOPTEN10 UV Protection Collection offers added practicality. Its Pocketable UV Protection Windbreaker comes with UPF50+ protection in an ultralight, water-repellent and packable design. Easy to carry and simple to style, it is suitable for commuting, travel, outdoor activities or simply keeping prepared for unpredictable weather.

Another versatile collection is the TOPTEN10 Super Stretch Collection, designed for flexibility and ease of movement. Featuring four-way stretch, the Super Stretch Pants allow greater comfort without compromising on a clean and polished look. The pants can be styled for work, travel, leisure or casual days out, making them a practical addition to a modern wardrobe.

To celebrate the opening of its 1 Utama store, TOPTEN10 will be rolling out 10 days of opening specials from 31 July to 9 August 2026, with selected items available at special prices. Shoppers can also follow TOPTEN10 Malaysia on Instagram to discover the full line-up of opening deals and featured items.

From 31 July to 2 August, the first 200 customers in line each day who follow TOPTEN10 Malaysia’s social media accounts will get to unwrap an exclusive TOPTEN10 Mystery Box. For night owl shoppers, those visiting between 7 pm and 8 pm during the same three-day period can enjoy an additional 10% off storewide, including promotional items.

Throughout the 10-day celebration, shoppers who spend a minimum of RM200 in a single receipt will receive a TOPTEN10 Pocketable Tote Bag, while those who spend RM250 or more will receive a TOPTEN10 Tumbler. These opening rewards add an extra touch of excitement for shoppers exploring the brand’s latest store.

With its second Malaysian store, TOPTEN10 is not only expanding its retail presence but also strengthening its connection with local shoppers. The brand’s focus on comfort, functionality and everyday styling reflects what many Malaysians look for in clothing — pieces that are easy to wear, easy to match and suitable for the country’s climate.

Whether shoppers are looking for cooling T-shirts, breathable innerwear, UV-protective outerwear, flexible pants or family-friendly wardrobe essentials, TOPTEN10 offers a lifestyle-driven shopping experience that feels practical, modern and accessible.

The new TOPTEN10 1 Utama Shopping Centre store opens on 31 July 2026 at Lot S305, 2nd Floor Highstreet, and operates daily from 10 am to 10 pm. All gifts and offers are available while stocks last and are subject to applicable terms and conditions.

With Korean everyday style, thoughtful functionality and accessible pricing, TOPTEN10’s arrival at 1 Utama gives Klang Valley shoppers another reason to refresh their wardrobe with pieces designed for real life, real comfort and everyday confidence.