Coca-Cola Bottlers Malaysia-Singapore-Brunei has marked the conclusion of its Perfect Basket, Perfect Ride campaign following more than 4,500 entries from over 4,000 retailers nationwide. Soru Group Sdn. Bhd. was named the sole grand prize winner, receiving a brand-new Perodua Alza worth more than RM60,000 at a recent prize handover.
Held from January to April 2026, the campaign encouraged retailers to use Perfect Basket when placing orders through Coke Buddy. Coke Buddy is an AI-enabled digital ordering ecosystem that brings together ordering, personalised recommendations, promotions and order tracking within a single platform. It currently supports approximately 39,000 retail outlets across Malaysia, giving retailers greater flexibility to manage routine orders digitally while retaining direct access to their sales representatives.
Within Coke Buddy, Perfect Basket provides recommendations on the products and quantities suited to each outlet. Powered by Coca-Cola’s Central Recommendation Engine (CRE), it generates these recommendations using information such as previous orders, ordering frequency, seasonal demand, weather conditions and purchasing trends among similar businesses.
Perfect Basket saw strong uptake during the campaign, with 83% of participating outlets adopting its recommendations. These outlets also recorded stronger sales revenue growth than similar retail outlets, highlighting the potential of personalised recommendations to support more informed ordering decisions and identify opportunities for business growth.
“Retailers understand their businesses best, but identifying the right assortment, pack mix and complementary products can take time. Perfect Basket brings relevant information together to provide a practical starting point for each order, while ensuring retailers retain control over their final decisions,” said Patrick Go, Commercial Director (Malaysia & Brunei) of Coca-Cola Bottlers Malaysia-Singapore-Brunei.
“The strong participation reflects retailers’ growing openness to digital tools that make ordering easier and more relevant to their businesses. We will continue enhancing Coke Buddy and Perfect Basket using retailer feedback and responsible use of data, while ensuring our sales teams remain closely connected to the customers they serve,” he added.
Mr. Muhammad Zaid bin Rodzuan of Soru Group said “Coke Buddy has made ordering more convenient and efficient for our team. Perfect Basket helps us consider products that are relevant to our business, while the continued support from the Coca-Cola sales team has been important throughout our journey. We are honoured to receive this prize and look forward to continuing to grow through our partnership with Coca-Cola.”
Beyond the campaign, Perfect Basket continues to respond to changes in consumer demand, seasonality and local market conditions. Through Coke Buddy, Coca-Cola Bottlers Malaysia-Singapore-Brunei is continuing to develop digital tools that make day-to-day business operations simpler for retailers.
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