SUNPLAY EXPANDS MARINE CONSERVATION EFFORTS TO INCLUDE SEA TURTLE PROTECTION IN SEMPORNA

 Sunplay, a leading sunscreen brand under RohtoMentholatum (M) Sdn. Bhd., is reinforcing its commitment to protecting Malaysia’s marine  ecosystems through the sixth year of its Sending Love & Care to the Ocean Corporate Social  Responsibility (CSR) initiative.

The programme also marks the second year of Sunplay’s collaboration with the Tropical  Research and Conservation Centre (TRACC). This year, the initiative has expanded beyond coral reef rehabilitation to include sea turtle  conservation in Pulau Pom Pom, Semporna—one of Malaysia’s richest marine biodiversity  areas. The expanded programme supports both marine habitat restoration and the protection  of vulnerable marine species.

As part of the coral reef restoration programme, two large-scale 3D artificial reef structures  will be constructed and deployed on degraded reef slopes that have been severely affected  by prolonged blast-fishing activities.

The structures will provide artificial habitats for marine life and a stable foundation for the  transplantation of 480 new coral fragments. This effort is intended to support marine  biodiversity and accelerate reef recovery in damaged areas.

In parallel, Sunplay is supporting a 3-month Turtle Hatchery and Nest Protection Programme  during the peak nesting season from June to August. Under the programme, 50 vulnerable  nests belonging to Green Turtles and critically endangered Hawksbill Turtles will be identified  and carefully relocated to protected hatchery environments to improve the hatchlings’ chances  of survival.

The programme is expected to support the safe hatching and release of approximately 3,750  turtle hatchlings into the ocean, contributing to the long-term conservation of these threatened  species.

Coral reefs continue to face mounting threats from climate change, pollution and  unsustainable fishing practices, placing increasing pressure on marine ecosystems worldwide.  The decline of coral reefs has serious implications for marine biodiversity, coastal protection,  food security and the survival of species—including sea turtles—that depend on healthy  marine habitats.

By supporting both coral reef restoration and sea turtle conservation, Sunplay is taking a more  holistic approach to protecting and restoring marine ecosystems.

“At Sunplay, we take our responsibility to protect the ocean seriously, particularly as  environmental pressures continue to intensify. Ocean health is deeply interconnected. The  continued decline of coral reefs not only weakens marine biodiversity but also disrupts the  balance of the wider ecosystem on which species such as sea turtles depend,” said Lim Mei  Yuen, General Manager of Rohto-Mentholatum (M) Sdn. Bhd.

“This is why we are expanding our efforts beyond coral reef restoration to include sea turtle  conservation in Semporna. Through this broader approach, we hope to contribute towards a  healthier and more resilient marine environment for future generations.”

“Together with TRACC’s scientific expertise and proven conservation work on the ground, we  remain committed to strengthening this partnership and creating a greater, long-term impact  on marine conservation,” Lim added.

The initiative is supported by a consumer-driven fundraising campaign. A portion of the  proceeds from selected Sunplay products sold at Watsons Malaysia during the campaign  period will be channelled towards Sunplay’s marine conservation projects in Semporna.

The campaign also supports the objectives of the United Nations Sustainable Development  

Goal 14: Life Below Water, further reinforcing Sunplay’s ongoing commitment to  environmental sustainability and marine ecosystem conservation.

Sunplay Ultra Eco-Safe UV Lotion: Protecting Skin While Respecting Marine Life

Sunplay’s commitment to ocean conservation extends beyond its CSR initiatives to its product  innovation. Sunplay Ultra Eco-Safe UV Lotion is formulated with reef-conscious considerations to provide  effective everyday sun protection while helping consumers make more environmentally  mindful choices.

Featuring EcoProtect™ Technology and 100% non-nano zinc oxide, the sunscreen provides  broad-spectrum protection against UVA and UVB rays while remaining gentle on sensitive  skin.

Its lightweight and water-resistant formulation makes it suitable for outdoor and water-based  activities, allowing consumers to enjoy the sun responsibly while supporting Sunplay’s  commitment to a cleaner and healthier marine environment.

For more information about Sunplay’s “Sending Love & Care to the Ocean” initiative, visit  Sunplay Malaysia social media page on Facebook, IG and TikTok.