Hoseok Kim, CEO of 11street says, “We are thrilled to select November 11th as a day to celebrate and to give back to Malaysian shoppers. In fact, November 11th does not only refer nicely to our brand name, it is a day that 11ST Korea celebrates annually by rewarding their customers with great benefits because in Korea, November 11th is popularly known as a day where people show affection to their loved ones through the gesture of exchanging Pepero.”
“As such, we see today as the perfect day to host our very first ‘LOVE 11’ celebration, where we will be announcing major and future benefits for our customers. On this special day, we will give away prizes, gifts and shopping credits. Additionally, the celebration will see distributing 11,000 boxes of Pepero as its shape resembles number ‘1’ and is symbolic to 11street,” Kim adds.
‘LOVE 11’ Celebration with Celebrity Performances & RM1.1 million worth of Giveaways
With the growing popularity of Korean culture in Malaysia, what better way is there for 11street to thank its customers than with a special appearance by Korean entertainer, HaHa. Best known as the co-host of Running Man, HaHa will not only be performing, 11street will also be offering fans a chance to meet and have a photo session with him.
Upcoming Malaysian actress and 11street’s brand ambassador, Emily Chan will be there to join in the fun and witness the ‘LOVE 11’ celebration at LOT 10 shopping complex where the public will receive a total RM1.1 million worth of gifts, prizes and discounts which include the 11 attractive prizes from the ‘Snap and Win’ contest, lucky draw as well as the gifts giving out at booths by participating brands such as SONY, Samsung, Kinohimitsu, K-market, BONIA, Lenovo, SASA, NESCAFÉ, Thermos®, and WindRider.
‘LOVE 11’ celebration will also see three lucky winners from its ‘11street Genie’ campaign to have their dreams fulfilled on November 11th – be it exploring the world, visiting Korea, getting a make-over for your house or extensive grocery supplies. Log on to the ‘11street Genie’ page to find out more.
Last but not least, Maybank, the exclusive bank partner of the event, will offer 500 pcs of 15% discount coupons everyday to Maybank card users who shop at 11street from November 1st until November 30th.
“We have lined up a host of exhilarating activities and we are eager to share and celebrate this meaningful day with Malaysian consumers. So do mark your calendars and we look forward to seeing all of you there at our ‘LOVE 11’ celebration,” Kim ends.
Visit 11street’s official social media channels (Facebook, Instagram, and LINE) to find out how to participate in the upcoming ‘LOVE 11’ celebration and win an exclusive photo opportunity with HaHa.