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Based on the research conducted by MarketsandMarkets (,the global medical aesthetics market is estimated to grow at a CAGR of 10.8% from 2015 to 2020. Among all the markets, the Asia-Pacific region is expected to grow at the highest CAGR of 12.6% during the next five years.

In Malaysia, heightened public awareness, compounded by the government’s promotion of health tourism and the increasing number of trained and qualified practitioners have led to a proliferation of aesthetic clinics in the country, which has increased at least seven fold in the past decade. These centres are not only concentrated around the Klang Valley, but also in Penang, Johor, Malacca, Sabah and Sarawak, bearing testament to increasing popularity.

With the technology advancement in the aesthetic market, consumers are increasingly interested in the safety profile and convenience of the procedures they desire. Noninvasive aesthetic procedures are becoming the preferred and leading trend, which yields the growth of energy-based devices in the industry. Based on the same report by MarketsandMarkets1, technological advancements in energy-based devices is one of the drivers for the growth of the global medical aesthetics market. Most of these treatments are cost-effective compared to conventional surgical procedures. Thus, the increasing popularity of laser-based treatments will increase the adoption of laser procedures in the market, thereby leading to the overall market growth.

Conventional laser devices rely primarily on thermal or heat-based injuries to the skin to address an aesthetic concern and achieve a desired effect.  But too often, laser skin treatments have been associated with an inconvenient and painful downtime including significant erythema and redness. Laser devices have, however, evolved over time. From microsecond, nanosecond, to the latest picosecond pulsewidths, the new PicoSure® picosecond laser technology relies less on thermal effects and instead stimulates a photomechanical effect in skin that leads to comprehensive skin revitalization. PicoSure® and its unique 755nm wavelength combined with the Focus™ Lens Array is the only picosecond system ideally suited to lighten and whiten unwanted pigmentation and increase collagen and elastin. PicoSure® is the only system capable of helping patients to achieve a more youthful appearance without significant downtime or discomfort. Over a dozen peer-reviewed clinical studies support the science, patient results and commercial momentum for the PicoSure® platform technology. Moreover, the effect is milder, with less obvious thermal damage, lower risk of inducing post-inflammatory pigmentation, and a much shorter recovery period is needed. The US FDA has cleared the use of the PicoSure® picosecond laser for treating unwanted tattoos, pigmented lesions, acne scars, and wrinkles.

Melasma is a commonly shared skin problem for Asian women who generally possess darker skin. The onset of melasma often occurs repeatedly throughout middle age and menopause. Picosecond laser treatments can help to effectively manage melasma and reduce the unwanted pigmentation. During the  Cynosure APAC Forum which took place in Bangkok this June, aesthetics professionals shared energy-based innovations. Dr. Carl Cheng from Taiwan shared a new concept of “Picotuning” as an effective treatment for melasma. The idea behind Picotuning is to “fine tune” the picosecond treatment protocol to the patients’ specific skin condition. Unlike conventional laser skin treatments for age spots or pigmentation, “Picotuning” is a more effective and flexible approach. The PicoSure® and Focus combination treatment enables the physician to tailor the treatment for the best patient result often achieved with fewer treatments. . “Picotuning” can reduce the risk of unwanted side effects like hyper- or hypo pigmentation and it gently stimulates skin revitalization with minimal downtime. PicoSure® continues to help treatment providers in the Asia-Pacific region meet and exceed the expectations and aesthetic desires of patients.

Body contouring was another new clinical practice of laser technology that had been shared at the Cynosure APAC Forum. As obesity is rising to alarming levels around the world, patient demand for body contouring is projected to grow 15.4% per year through 2019 in the global aesthetic market2. Exercising is the commonly recognized solution to minimizing obesity, but sometimes it is not the most effective method for targeting stubborn fat under the abdomen, waist, thighs, and hips. Obesity on partial body areas is more commonly shared among Asians as compared to their Western counterparts, and therefore body contouring specifically targeting partial body areas is becoming the trend in Asian markets. FDA has cleared the latest body contouring treatment by laser. The new laser applicator is much smaller and more refined for conducting partial body contouring that most Asians demand. Technology advancement is also observed along with the shortening of treatment time. A new body contouring laser, SculpSure®, requires only 25 minutes resulting in a fast, highly efficient treatment. After trials, more than 90% of the users responded with positive feedback3.
“We have observed the rising demand for aesthetic lasers in Asia and Malaysia. Cynosure, the leading manufacturer in aesthetic laser devices, is committed to facilitating more resources for physicians in this part of the world, to provide better solutions and services to customers. Having celebrated our 25th anniversary this year as the leading brand in the industry, we will continue to build everything on science, to expand the variety of products, to serve emerging needs.” Mr. Bruce Byers, Vice President, APAC Sales Cynosure, stated.

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