Prudence Foundation, the
community investment arm of Prudential Corporation Asia, has launched a mobile app
to help parents to discuss a variety of financial literacy subjects with their
children in an entertaining and engaging way.

As part of the award-winning Cha-Ching programme, the free app – Cha-Ching Challenge – is designed for
parents and their children aged seven to 12 years old. Using the four fundamental
money management concepts: Earn, Save, Spend and Donate, the app offers a
variety of activities in each category that serve as fun conversation starters
to help families navigate the different options available when managing money and
help them make smarter money choices.
There are additional features that
enable users to learn about the key objectives for each activity, record their
achievements and share photos. The app also features clips from the Cha-Ching songs, including the latest
music video in the Cha-Ching series
entitled Cha-Cha-Choices.
“Financial
literacy is an important life skill that children should learn not just early
in life, but practice on a daily basis. We are delighted that Cha-Ching has
made an impact globally since its launch in 2011, providing millions of
children all over the world the opportunity to get a head-start on money
management concepts,” said Marc Fancy, Executive Director of Prudence
Foundation. “This new app is the ideal tool for parents, who want to discuss
financial literacy but don’t know where to start. Cha-Ching Challenge provides yet another touchpoint and platform to
deliver our message about the importance of financial education.”
Cha-Ching was first launched in 2011 across
Southeast Asia on Turner’s Cartoon Network and later on Boomerang. On the
Cartoon Network channel, the episodes are available in more than 34 million
households in 10 languages per month. Since its launch in 2011, the programme
has accumulated more than 76 million page views on www.cha-ching.com, more than 3 million video views on its YouTube
channel and generated 139,000 Facebook fans.
The Cha-Ching School Contact Programme has
been implemented across Asia since 2012 and has reached more than 280,000
children directly. It has been adopted into the national curriculum by the
Department of Education in the Philippines. A new Cha-Ching Curriculum with
structured lesson plans for teachers was launched in schools in the
Philippines, Malaysia and Indonesia in 2016.
"Turner
is able to bring a sense of fun to what is a very important subject. The
characters and storylines that it has created together with Prudence Foundation
have resonated with families for years, and the app is the next step in the campaign’s
evolution,” added Vishal Dembla, Turner’s General Manager in Southeast Asia.
The Cha-Ching
Challenge app is now available on the App Store and Play Store. For more
information, visit ChaChing.com and the Cha-Ching Facebook page.
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