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Alibaba Breaks Record; ShopBack Data Shows Strong Purchasing Trend from Malaysia's Smart Shoppers during 11.11

As the leading Cashback portal in Malaysia, ShopBack has been collaborating with Alibaba’s group Taobao, Tmall, AliExpress, alongside a number of online shopping sites to offer shoppers with up to 90% discounts and up to 50% cashback on this day since 2015.

Last year, we witnessed a significant sales growth by 209% (2015’s RM1.1M vs 2016’s RM3.4M) during Singles Day, and this year, we observe a highly positive trend which is shown as per below (extracted as of 10 am on November 11th):

1) Web traffic
- 10 times more than average hourly traffic, of which 30% of traffic comprises first-time visitors
- 35% came from mobile while 63% came from desktop users
- Increase 150% compare to 2016's Singles Day
2) No. of orders
- Achieved an average one day’s worth of orders within the first hour of Singles Day
- Achieved 5 times more than average day’s orders as of 10am
3) Time of spikes: 12am to 1am
4) Top 3 partner merchants: Lazada, Taobao, 11street
5) Top 3 categories: Fashion, Mother & Baby, Groceries

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There’s also an increase in shopping activities between 10am-11am, as well as a steady purchasing trend for vouchers category.

To help shoppers learn and understand the smarter way to shop at Taobao and Tmall, ShopBack has developed and promoted its very own browser extension, coupled with an ultimate guide that consists of articles and videos since the beginning of October. It certainly contributed to the growth and we expect to be able to reach RM5.19M sales today.

Thank you for reading this update and should you require any other information, please feel free to contact me (Lyn Ng) at 016-9003611.

(NOTE for Editor: kindly credit the above information and quote to Alvin Gill, Country General Manager of ShopBack Malaysia.)


About ShopBack

ShopBack ( is leading the wave of smarter shopping in Asia Pacific, offering a one-stop lifestyle portal that powers smarter purchase decisions for consumers. Today, ShopBack is the dominant player in Southeast Asia’s ecommerce Cashback market, with established presence in Singapore, Malaysia, Indonesia, the Philippines, Thailand and Taiwan, closing 1,000 orders per hour.

It recently raised USD25M in its latest funding round, bringing the company’s total funding raised to date close to USD40M. The round was led by Credit Saison, the largest credit card and retail finance company in Japan. More than 10 institutional investors participated in the round, including new investors Blue Sky and Intouch Holdings PLC, as well as existing investors SoftBank Ventures Korea, Singtel Innov8, Qualgro and East Ventures.

With over 1,300 merchant partners across the region, including Uber, Expedia and Lazada, ShopBack enhances shopping by providing up to 30% Cashback for consumers to boost their purchasing power while providing cost-effective marketing solutions for merchant partners.  It constantly strives to bring a smarter shopping experience to the consumers. 

Visit or download the app for iOS and Android for an enhanced shopping experience.