Launch of Malaysia's First Ever Milk Formula Guarantee Programme & Introduction of New Lazada Malaysia CEO

Leading eCommerce platform, Lazada Malaysia, today launched the first-of-its-kind, Milk Formula Guarantee Programme. The launch strengthens its commitment to ensure product reliability and freshness for all milk formula stock-keeping-units (SKUs) on Lazada Malaysia, and was attended by reputable manufacturers including Abbott, Fonterra Brands, Friesland-Campina, Nestle, and Wyeth.


According to Christophe Lejeune, Chief Executive Officer of Lazada Malaysia, this move addresses the key barriers to purchasing infant formula online. “Customers are concerned about the source and shelf life of milk formula products, especially when the sellers are unknown. Through this programme, we can reassure customers that every pack of milk powder they purchase on Lazada are compliant to specific necessary standards,” Lejeune said. 

Part of its commitment to product care, the Lazada Milk Formula Guarantee Programme outlines two main priorities: 

1. Product Reliability – All milk formula SKUs covered under the Lazada Milk Formula Guarantee Programme are sourced directly from the brands and their manufacturers. 
2. Product Freshness – All milk formula SKUs covered under the Lazada Milk Formula Guarantee Programme have a period-to-expiry of six months at the minimum

The programme is further supported by Lazada Malaysia’s strict supply chain management including its hygienic and ‘First-Expiry-First-Out’ method of warehousing as well as the usage of trusted third-party logistics partners. “The Lazada Milk Formula Guarantee Programme is more than just a seal because we go beyond than just complying with standard industry guidelines. We operate in ways that demonstrate responsibility to our customers and have complete conviction in our supply chains to continuously provide shoppers with a seamless shopping experience,” Lejeune adds.  

Additionally, Lazada Malaysia will be compensating its customers with a 200% mixed refund via 100% cashback and 100% compensation vouchers should the quality guarantee policy be breached – making it the only eCommerce platform in Malaysia to provide such compensations.

In conjunction with the launch, Lazada Malaysia also officially announced the appointment of Christophe Lejeune as Lazada Malaysia’s Chief Executive Officer, succeeding Hans-Peter Ressel who has been promoted as Group Chief International Officer. Lejeune has worked with the company since he joined in 2015 as Chief Commercial Officer of Lazada Malaysia. In his new role, Lejeune will continue to spearhead and underline Lazada’s aim in providing Malaysians with unsurpassed shopping experiences on the platform. 

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